By: Nick Gambino
A study performed by Parks Associates, a market research firm, showed Apple TV dropping from #3 to #4 in streaming device sales. This is due to the growing popularity of Amazon Fire TV and Fire TV Stick which took the #3 spot.
Ahead of Amazon and Apple are Roku and Google Chromecast taking the #1 and #2 spots respectively. These four giants make up an incredible 86 % of the streaming market.
Now, while these figures might seem black and white in terms of sales, they don’t exactly provide a clear picture in terms of popularity.
The study also tracked usage within the household where Apple TV is still #3. So while Fire TV is more popular as a new purchase, it still hasn’t become a more popular device to actually stream content with. Yet. If sales are an indicator of things to come, then Apple needs to step up its game before it loses the race.
The Director of Research of Parks Associates, Barbara Kraus had this to say about the study, “The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content. Devices with additional functionality such as the Intel Compute stick may be a sign of things to come, where streaming is not the primary function but an extra feature to provide additional value.”
That being said, a new Apple TV is already rumored to be released this year (fingers crossed). The newest updated device will supposedly have Siri-capability to locate movies and shows (read: voice-activated device) as well as a touch and voice-commanded remote and App Store support. Hopefully we’ll be getting this next month along with the new iPhone 6s.
It’s about time as their last update to the hardware was close to three years ago. In technology years that means the Apple TV is ripe to start collecting social security.
As they’ve proven in the past with a few fancy moves and some innovative features they can move up the rankings once again. And let’s not count out their incredible marketing campaigns. We’re all suckers for those. Am I right?
So keep an eye out for Apple’s new releases next month and let’s see what happens. All I can say is, the next Apple TV better have a bigger remote because if I lose this thing one more time amongst my blankets I’m going to take a baseball bat to it, Al Capone style.
ABOUT THE AUTHOR
Nick Gambino is a regular script writer and tech beat reporter for NewsWatch. He lives in Northern Virginia with his wife and daughter.
The Fire Stick is definitely taking over in the TV industry, way better than Roku or Chromecast by far. http://www.hdtvreviewsite.com/amazon-fire-tv-stick-review/ In fact, wouldn’t surprise if Amazon starts to take over everything given what innovation they’re currently working on.
Your mode of explaining the whole thing with this article is in reality nice, every one have the capacity to without difficulty know it, Thanks a great deal.
An outstanding share! I have just forwarded this onto a co-worker who had been conducting a little
homework on this.
hey there and be grateful for your info – We have certainly
acquired something new from right here. I have done however expertise a couple of technical points applying this site, as I experienced to reload the site lots of times previous to I could possibly
get it to load correctly. I was wondering in case your hosting company is
OK? Not too I am complaining, but sluggish loading instances
times will very frequently affect your placement in the search
engines and can damage your high-quality score if ads and marketing with Adwords.
Anyway I’m adding this RSS to my email and can watch out for a whole lot even more of your
respective fascinating content. Be sure you update this again soon.
You will be so interesting! I truly do not believe I’ve truly read something similar to this before.
So wonderful to find out somebody with a few genuine
ideas on this issue. Really.. thanks for starting this up.
This web site is one thing that is required online,
someone with a little originality!
It really is truly a nice and useful part of information. I am glad that you simply shared this helpful information around.
Please keep us up to date this way. Thanks for sharing.
It’s very trouble-free to learn any matter on web as
compared with textbooks, when i found this post at the website.
I am just regular visitor, how are you everybody? This component
of writing posted around this website is actually pleasant.
When someone writes an paragraph he/she maintains the plan of the
user in their/her brain that how the user can know about it.
Thus that’s why this article is great. Thanks!
I’m curious to learn what blog platform you happen to be utilizing?
I’m experiencing some small security issues with my latest site and I’d want to find something
more secure. Are you experiencing any suggestions?
I’m not sure exactly why but this site is loading very slow for me.
Is anyone else having this issue or is it a issue on my end?
I’ll check back later on and see if the problem still exists.
Hello there! I am aware this can be kinda off topic having said that i was wondering which blog platform are
you using for this site? I’m getting fed up of WordPress
because I’ve had issues with hackers and I’m taking a look at alternatives for
another platform. I might be fantastic should you could point
me in the direction of an excellent platform.
It’s amazing designed for me to have a website, which is good designed for my know-how.
Should you desire to improve your know-how just keep visiting
this website and stay updated using the latest news update posted
Why viewers still use to read news papers when in this
technological globe the whole thing is accessible on net?
Hello! I simply desire to provide you with a huge thumbs up for that
excellent information you possess here with this post.
I am just returning to your online site for additional soon.
Someone necessarily assist to create seriously articles I’d state.
This is the first time I frequented your web site and to date?
I amazed with the analysis you intended to make this actual publish amazing.
Hi, i believe which i saw you visited my internet site so i came to return the favor.I am just seeking to
find things to improve my internet site!I suppose its ok to work with a few of your thoughts!!
Appreciate the recommendation. Will try it
Comments are closed.