By: Nick Gambino
Apple, specifically CEO Tim Cook, revealed that the new Apple TV would be available to be purchased on Monday, October 26th. The new device will start shipping later in the week.
This, being the 4th generation Apple TV, is expected to be a big improvement on the last model which came out almost three years ago. That’s ancient in the tech world and Apple is not used to being referred to as “ancient.” Apple TV was indeed in need of a major upgrade. In recent years we’ve seen Amazon, Google and Roku all pass it by. Not just in sales but in features.
Other streaming devices have a larger number of apps and content providers as well as voice command capabilities. You’d expect a major Apple product to be right there on the front lines but as long you’re not upgrading that’s not going to happen.
So here we are with Apple finally acquiescing to consumer demand. The 4th generation Apple TV will turn a new leaf when it comes to content providers. In older models Apple would select the apps that you’re able to use AKA limiting your options.
This created quite a problem for those of us who have subscriptions to a number of different streaming services and who like to use numerous different apps. If the app wasn’t on Apple TV we were stuck with having to Airplay from another device but only if Airplay was allowed with that app.
The new Apple TV opens up the floor to developers who can now create their own apps and publish them. No more stranglehold.
Going a step further it’s now Siri-enabled. Finally. This allows for voice command options. “Siri, play Pretty Little Liars.” (I swear I don’t watch that show.)
And best of all, at least to me, is the large remote. You wouldn’t think in this day and age that you would want something bigger but the previous remote was so damn small I would lose it constantly. Specifically, in bed. It really is that small and thin. The new and improved remote is large enough that this will no longer be a problem. It also comes with some other upgrades to its features like a touch surface for motion control.
You can purchase the 4th generation Apple TV on apple.com starting on Monday, October 26th. The 32 GB version will go for $149 while the 64 GB version fetches for a cool $199.