You’re not alone if you feel like you don’t fully “understand” Instagram marketing. On the surface, it appears to be nothing more than a location for selfies and photos.
But what about the reality? For businesses of all shapes and sizes, Instagram is a goldmine. There’s a reason why Instagram is so popular among businesses and consumers right now, from social selling to community building and beyond.
Whether your company is new on Instagram or has been there for a while but isn’t generating any momentum, you need to focus on building a feed style. Your Instagram presence should elicit emotion in your followers and offer them a reason to stay.
Here’s how to make your business’s Instagram account stand out:
Identifying your Instagram marketing objectives and purpose:
This may sound obvious, but you must be able to explain why you want to be on Instagram in the first place.
Are you looking for ways to generate leads? Do you want to start a community? Are you aware of your brand?
Setting social media objectives isn’t a waste of time. Everything from your content strategy to how much time you spend on the site will be determined by these objectives.
There is no “correct” or “one” aim to which you must commit. However, your Instagram ROI is mostly determined by your objectives.
The sheer amount of creative flexibility offered on Instagram is one of its most appealing features. In any case, choosing the Instagram strategies you’ll employ begins with your objectives.
We propose that you spend some time exploring Instagram on your own to get ideas for your company’s approach.
Improving the interaction on your Instagram profile:
Instagram’s profile creation process is relatively simple.
However, there are a few minor factors to keep in mind while you create your profile.
Make sure you’ve checked the following boxes before you start generating Instagram posts. This is especially true for new accounts and businesses wanting to improve their Instagram marketing.
- Convert your personal profile to a professional one.
- Make a decision on your brand’s visuals.
- Create a captivating Instagram bio.
- Select a ‘gram-worthy profile photo.
Creating Instagram content that your consumers will like:
Let’s get down to business with your Instagram approach.
That is content creation.
The theme of creative freedom reappears once more. Where do you begin with so many options in terms of what you can post?
Here, we’ve highlighted some particular Instagram marketing ideas that emphasize the sorts of material that, according to best practices, kill it. Although these aren’t the only forms of material you may share on Instagram, they should be considered the foundations of your strategy.
- The sorts of postings that get the most “likes” and comments are those that have some form of distinctive artistic flair, whether it’s a breath-taking environment or a brilliant color palette.
- Although it may sound cliched, social media is, after all, social. That means putting people at the core of your content strategy. Specifically, showcasing the people that help you run your company. Instagram, for example, is known for its user-generated content and consumer images. Sharing such images helps you to highlight your happy consumers while also putting your items in context.
- Not everything on Instagram has to originate from your camera reel, which is great for humor or inspiration. Memes and picture macros, in fact, are a great way to break up the monotony of your feed and connect with your followers on a more personal level.
- It’s critical to track the performance of your content over time, regardless of the sort of material you publish. This enables you to identify which posts are generating substantial engagement. In comparison to Instagram’s integrated statistics, applications like Sprout are a game-changer. Sprout tracks engagement trends and content performance over time to help you fine-tune your content strategy.
On increase engagement, post your material to Instagram:
Assume you’ve completed your material and are ready to publish it. So, what’s next?
That’s an excellent question! It’s not going to help you if you just post at random.
Take notice of the following as part of your Instagram marketing plan before you publish your next post.
Every post you make should have its own caption. Even the tiniest things in those descriptions may have an influence on your interaction rate and whether or not your post gets found.
Make sure to incorporate a combination of the following in your captions, regardless of what you’re saying or selling.
- A call to action (a query, “read our bio,” and so on)
- Add a personal touch (use emojis, take up a conversational tone)
- Use of hashtags (including your branded hashtags, between one and five is considered optimal)
Frequency and timing:
When it comes to engagement, the frequency with which you post your material is important. Of course, you don’t want to forego quality in the name of quantity.
It’s inconvenient to have to think about blogging in real-time. That’s why, once again, we advocate delegating the heavy job to an Instagram marketing platform like Sprout.
Features like ViralPost, for example, may show you when your personal account receives the most engagement. Then you may arrange your material ahead of time to coincide with those periods.
In conclusion, if you look at the Instagram feeds of great brands, you’ll notice that they have beautiful feeds that communicate their brand narrative right away. This is what separates a good, follow-worthy Instagram profile from one that fails to impress your followers.
You’ll need to decide what your feed will look like, plan it properly, and design high-quality graphics to establish a unified Instagram presence for your business. If you adhere to this strategy, you’ll build an Instagram style that your followers will identify quickly.