Samsung Electronics has officially entered the premium mixed reality market with the launch of its Galaxy XR headset. Priced at $1,799, the device is Samsung’s bold answer to Apple’s Vision Pro, combining artificial intelligence, spatial computing, and immersive visuals into one sleek package.
Developed in collaboration with Google and Qualcomm, the Galaxy XR runs on a custom version of Android designed specifically for extended reality. Qualcomm’s Snapdragon XR2+ Gen 2 chip powers the experience, promising improved performance, heat management, and battery efficiency compared to previous XR platforms.
The headset aims to blend virtual and real environments seamlessly. Early reports say it supports high-resolution passthrough, spatial audio, hand tracking, and AI-driven scene understanding. In simple terms, it knows what you’re looking at and can respond intelligently.
Samsung says the device will work tightly with its Galaxy ecosystem, so users can connect their phones, tablets, and even smart TVs for a unified experience. Google’s role ensures access to Play Store content and Android-based apps, giving the headset a strong software foundation right out of the gate.
At $1,799, the Galaxy XR is still expensive for the average consumer, but it’s significantly cheaper than Apple’s $3,499 Vision Pro. That price difference could make Samsung’s version a more realistic option for early adopters who want premium features without the Apple-sized price tag.
Industry analysts believe this move could jump-start competition in the XR space. More affordable headsets from major brands may speed up mainstream adoption of mixed and virtual reality technology.
For Samsung, this launch marks an important shift from traditional smartphones toward immersive, AI-powered experiences. Whether the Galaxy XR can truly rival Apple’s offering will depend on app support, real-world performance, and how well users embrace life through a pair of smart goggles. This might be one of the top tech releases of 2025.
About the author: Bryan Tropeano is a senior producer and a regular reporter for NewsWatch. He lives in Washington D.C. and loves all things Tech.
