Country western superstar singer/songwriter Joe Nichols is world-famous as a chart-topping regular with such hits as “Freaks Like Me”, “Brokenheartsville”, “Gimmie That Girl”, “Sunny and 75”, and countless more. However, what most of his fans do not know is that Joe lost his father Michael to a rare and fatal lung disease called idiopathic pulmonary fibrosis (IPF) after numerous misdiagnoses and years of suffering continuing, disruptive, respiratory symptoms. To raise awareness of this lesser known disease and encourage others to avoid the same prolonged pre-diagnosis experience as his father, Joe is involved in the launch of a new awareness campaign called “Breathless: A Behind-the-Scenes Look at IPF.”
The “Breathless” campaign brings together real people sharing real stories about how IPF has touched and impacted their lives and seeks to educate and empower those living with the disease to seek early diagnosis and treatment. The campaign website 
IPF is a rare and fatal lung disease that causes permanent scarring of the lungs and difficulty breathing. IPF affects as many as 132,000 Americans, making it four times more common than ALS (Lou Gehrig’s disease). Tragically, 40,000 people die each year from IPF (the same number as die each year from breast cancer). Diagnosing IPF can be difficult and take years because the symptoms of IPF are similar to and often confused with other “better known” and more common respiratory diseases like asthma, COPD, and congestive heart failure. The prognosis for IPF is poor as most people with IPF live only three to five years after diagnosis. Although there is no cure for IPF, there are treatments available, so the earlier the diagnosis, the better.
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