By: Nick Gambino
Spotify is cashing in on the nostalgia trend that’s currently ripping through the internet. Their new Time Capsule playlist gathers together a collection of songs from your teens and early 20s that you can throw onto vibe with, losing yourself in an earlier, simpler time.
As Spotify describes it, “Your Time Capsule gathers the 30 most nostalgic tracks from your teens and early twenties, creating the soundtrack for a trip down memory lane.”
This is a great way to keep subscribers coming back to your app, by creating warm memories that they can then associate with your platform. Genius.
Now my playlist doesn’t seem to follow that description of the Time Capsule. Not that I’m complaining. To begin, my playlist consists of 53 songs, not 30. And the songs seem to be compiled from my listening patterns more than anything. I was born in ’85 and most of the songs are from a time before I was a teen. There’s even a song from ’61 thrown in the mix.
I primarily listen to 80s and 90s Rap and R&B so my playlist consists of songs from those eras from artists like Slick Rick, DMX, Wu-Tang, Notorious B.I.G, Geto Boys, Blackstreet, etc. Again, not that I’m complaining. I’m not hating on some “Return of the Mack” and “Regulate.” Hell, I’m nodding my head to Brandy “Sittin’ Up in My Room” right now.
There are a few tracks on there from my teenage years but it’s definitely not the majority. My guess is they use your age that you provide at sign-up combined with the actual music you listen to. If you’ve given no real indication in all your hours of listening to Spotify that you listen to the era of music associated with your teens then it makes sense they would take that into account.
Either that or I lied about my age when I signed up. I’m not putting it past myself.
Check out your Time Capsule here.
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