TikTok Adds Q&A Feature

By: Nick Gambino

Interaction is an important element of social media and especially for those influencers looking to forge a presence on any of the various platforms. In the spirit of encouraging interaction, TikTok has now added a Q&A feature for all creators.

“Today, we’re making it easier than ever for people to engage with the release of TikTok Q&A, a new question and answer feature that gives viewers and creators new ways to connect,” a blog post announcing the new feature states. “In videos, users will be able to designate their comments as Q&A questions, which are then labeled as questions in the comments section.”

This new question labeling system allows creators to see which comments are questions so they can quickly identify them amongst all the random stuff filling up the comments section. This makes it a lot easier to engage with viewers and is certainly a lot easier than scouring the hundreds or thousands of comments so that you can answer one or two questions.

Creators will have the option to directly answer the question with a text response or create a video as a reply to that exact question. This video reply feature was already available to general comments and so carries over here. To keep things from getting confusing, the new video will link back to the original video in which the question was asked in the comments.

Now, this feature is only available to those who have Creator Accounts. So if you’re just a spectator on the app, don’t expect to be able to use this feature, obviously. If you have a Creator Account, you’re going to need to turn on Q&A in order to use it.

Navigate to your settings and privacy page, tap “Creator” and then “Q&A.” You’ll see a “Turn on Q&A” button. Simply tap that and you’ll be good to go.

If this Q&A feature seems familiar, it’s because it was available for select creators who had more than 10,000 followers and opted into the feature. You probably saw some of your favorite accounts using it, but now it’s seeing a wide rollout to all creators on TikTok.