Nowadays, when we talk about marketing, whether it’s about increasing brand awareness, driving purchases, or the like, we often spend a lot of our time talking about online marketing. After all the internet provides amazing reach, it can highly cost-effective, and it can always run the chance of going viral, rocketing your brand to new heights. However, if you underestimate the power of physical marketing, you might be missing out on not only some of your biggest returns on investment, but you might be missing whole markets that you’re not going to reach online.
Take your brand on the road
More of us are spending more of our time online, that is true, but one place where the majority of us spend at least some of our time is on the road. Whether it’s for the commute, driving the kids to school, or people running a business or working on the road, that’s a lot of attention that you could be directed to your business. You could look into billboard advertising opportunities in your area, for instance, to make sure that you’re able to catch as much traffic as possible. However, you could also look at the possibility of car wrap advertising. You could be driving, or pay someone else to drive a moving advert for your car, which is sure to stand out on the road.
Put it on paper
Print certainly is not the strongest medium around, and magazine adverts aren’t the biggest marketing leaders for many brands, nowadays, but that doesn’t mean that paper is worthless. Far from it, physical mail marketing and handing out flyers is still proven to offer some of the biggest return on investment. Nowadays, people are so used to ignoring the ads and promotions that they get in their emails, it’s not every day that a business reaches out with that physical touch. With the help of custom flyer printing, you can make sure that your business is able to truly stand out. Whether it’s posted on walls and billboards, handed out by hand, or sent to a mailing list of potential prospects, it can open up a wide range of opportunities to reach people you might never reach online.
Meet them in person
If you’re a particularly strong salesperson, or you have someone on your team who can be very convincing, then you should market your business in your element. Attending trade shows and conferences can give you the opportunity to take someone’s undivided attention and to really get the opportunity to sell them on how your products and services can best suit their needs. What’s more, trade shows add a degree of legitimacy and authority to your business, allowing you to stand shoulder to shoulder with the other big names in your industry, and can raise your profile considerably.
If you’re relying on online marketing, you don’t need to quit it. Rather, the best strategy is to mix the online wit the physical, covering all of your bases and reaching as much of your audience as you can.
