Since its launch in 2016 TikTok has become one of the fastest growing social apps ever. It offers a huge opportunity for content creators, influencers and even business accounts to make money online.
TikTok’s growing features and audience offers you the resources you need to earn through the platform. Brand partnerships, selling products, or even live streaming are all the different ways to make money on TikTok these days. The creator Fund alone gives you $0.02 to $0.04 for every 1000 views! In this article, we’ll explore some simple and practical strategies about how to make money on TikTok today.
How to Make Money on TikTok
Here are the 8 tips you need to know to make money on TikTok.
1. Join the TikTok Creator Fund
The TikTok Creator Fund is a program that allows creators to earn money based on the performance of their videos. So the more video views and engagement you have then the more money you make. While this rewards short form content TikTok recently launched the Creativity Program for content over 1 minute long.
To qualify for TikTok Creator rewards program you need to meet strict eligibility criteria which includes at least 10,000 followers and a minimum of 100,000 video views in the last 30 days. Once you’re eligible you can join the program. However, building up those followers and views can be challenging and time-consuming.
One simple way to reach these requirements quickly is by buying TikTok views and followers. By purchasing followers and boosting your video views, you can increase your chances of meeting the Creator Fund’s eligibility criteria and start earning sooner.
2. Sell Products and Merch
Platforms like Teespring, Redbubble, or Shopify let you design and sell items without handling inventory or shipping. You can then promote these products through TikTok to generate exposure and boost sales.
To make the most out of selling merchandise you should focus on designing products that your followers will actually like. So it should be related to your niche and your audience’s needs. For instance creators in the fitness niche can offer workout gear or motivational apparel.
Then create tutorials, unboxing videos or behind the scenes to share on your TikTok account. You can also offer discounts or limited time offers to encourage immediate purchases, creating a sense of urgency among your followers.
3. Partner with Other Brands and Influencers
If you have a large or highly engaged TikTok following then you should leverage Influencer marketing. Brands often collaborate with popular creators for sponsored content where the creator promotes a product or service to their audience.
Influencer marketing allows brands to reach a targeted and authentic audience while offering creators the opportunity to earn through partnerships. These sponsorships also evolve into long term business partnerships that can help you earn millions in profit.
To partner with brands, start by identifying those that fit your niche and audience preferences. Use the TikTok Creator Marketplace to connect with brands looking for creators to collaborate with. Write a professional proposal for the brand including your follower demographics, viral content, engagement rates and portfolio.
4. Set Up a TikTok Shop
Many TikTok users find it annoying when they are redirected to external sites. Thankfully, TikTok’s Shop feature allows you to integrate ecommerce directly into your profile to sell customized apparel, accessories, or digital products.
So TikTok shops can help streamline your sales funnel and increase conversions by keeping everything within the app. Firstly you need to add products to your TikTok shops and then create engaging content for promotion.
Instead of overtly selling the items just try weaving your products into trending challenges, tutorials and everyday clips that show how your audience can benefit from them. Don’t forget to use TikTok’s paid advertising tools like in feed ads and spark ads.
5. Offer Exclusive Content
By providing behind the scenes footage, tutorials or even early access to certain videos, you can encourage loyal fans to pay for more personal and premium content that they can’t get anywhere else.
Offering exclusive content builds deeper relationships with your audience while creating a recurring revenue stream as fans subscribe or pay for special access. You could offer sneak peeks of upcoming videos, exclusive insights into your creative process or special tutorials that fans wouldn’t get in regular posts.
The key is to make the continent valuable and worth the investment. But do set up different tiers for the levels of access to make the super fans feel special. Share just your regular content with casual viewers so they are compelled to subscribe too.
6. Post Sponsored Content
Brands pay TikTok creators to promote their products or services through sponsored content. These posts are designed to persuade your viewers and followers to buy the brand’s product or service. Promotional content can range from product reviews to direct endorsements.
To maximize the effectiveness of sponsored content, it’s essential to build a strong follower base . A large, engaged audience enhances the impact of your posts and increases the likelihood of conversions for the brands you partner with. Having a well-defined personal brand that resonates with your followers’ interests ensures that the sponsored content fits seamlessly into your feed. Collaborate with companies that align with your style and audience to maintain authenticity.
Always be transparent with your viewers about sponsored content to preserve trust. Ensure the content feels genuine by sharing your honest opinion and personal experience with the product or service before reviewing and promoting it.
7. Use TikTok’s Tip Feature
Your dedicated fans can send you money directly through TikTok’s tip feature. This is a great tool that allows TikTok users to financially support their favorite creators with virtual gifts. Tips are typically small amounts but over time they can add up, especially if you have a large following.
Remember people will only want to spend their money on you if they find you worthy. Content alone will not help you here so work creating a strong connection with your target audience. Communicate with them regularly and tell them how much they mean to you.
You can subtly mention the tip feature in your videos or live streams, but avoid pushing it too hard. Instead build a relationship with your audience where they feel like supporting you is natural and rewarding. For example, you can thank top tippers by giving them shoutouts or offering one on one interactions during live streams.
8. Host Live Events or Workshops
TikTok events allow you to share your expertise and engage with your audience in real time. Through these live sessions you actually create a personal connection that pre recorded content lacks. It also allows you to show your expertise which positions you as an authority in your niche.
You can host live workshops and courses for any niche like cooking, fitness, music, tech, gaming or business. Announce the event in advance through your TikTok videos, posts and other social media platforms to generate anticipation and encourage sign ups.
Make sure you prepare any necessary materials or visual aids ahead of time and test your equipment to avoid technical issues. Once you are live, interact with your viewers during the broadcast by answering questions. This will not just encourage participation but also build a strong follower base by converting casual viewers into followers.
Conclusion
Making money on TikTok is easier than ever if you know the right strategies. There are plenty of ways from brand deals to selling products. Plus, TikTok’s growing user base means more opportunities for you to reach new people and turn your creativity into extra income. By following the tips shared in this article, you’ll be well on your way to success. Start experimenting with different strategies, stay consistent and watch your TikTok earnings grow!
