When Brendan Wang first picked up a vape at 14, he had no idea it would lead to a five-year struggle. According to the CDC, in 2024, e-cigarettes were the most commonly used tobacco product among middle and high school students in the United States. This alarming trend highlights a growing epidemic among youth, with vaping increasingly normalized in schools and communities.
By 19, during his sophomore year at Michigan State University, Brendan decided to quit, however not having a lot of cessation products that tackled the behavioral cravings, that’s when he realized that quitting wasn’t just about eliminating nicotine, it was about addressing the rituals: the hand-to-mouth motions, the sensory pleasure, and the throat hit. These repetitive behaviors create strong psychological associations that reinforce addiction, making them a critical component to overcome for lasting recovery. Now 23, Brendan’s journey has led him to develop solutions that help others break free from these ingrained habits.
This realization drove him to create the CAPNOS Zero: a groundbreaking device that delivers the throat hit, the flavor, and the ritual of vaping, all without nicotine, vapor, or battery. Just air.
CAPNOS Zero became the launchpad for a larger mission: a global movement to help people reach their quit goals, empowering tens of thousands of users worldwide to take back control of their lives. What started as one device has sparked a revolution, proving that quitting doesn’t have to mean giving up, it can be about gaining freedom and redefining your future.
Innovating for Long-Term Success
Since the success of CAPNOS Zero, Brendan and his team have expanded the product line to cater to the diverse needs of those seeking to quit vaping. The CAPNOS E-Z was designed with a smoother mouth-to-lung draw and a mild throat hit, it’s a gentler option for those easing into quitting and used to the mouth pull draw with a milder throat hit
Then came the CAPNOS Legura, the most advanced quitting device on their line of products. Built with dual airflow, a silicone bite cap for oral fixation, and a durable alloy build, the Legura has raised the bar for quit devices, combining innovation with lasting comfort.
The latest addition, the CAPNOS BRE-Z, offers the same premium feel of the Legura with a smoother experience and an easier mouth-pull draw. It also features dual customizable airflow, allowing users to fully take control of their quit journey.
A Global Movement for Change
What began as Brendan’s personal struggle has grown into a worldwide mission. With CAPNOS now shipping to over 70 countries, Brendan and his team’s goal is clear: to help one million people quit vaping by 2027. To achieve this, CAPNOS is focusing on community outreach, raising awareness about vaping risks, and forging strategic partnerships aligned with their mission.
CAPNOS is revolutionizing the quitting experience by addressing the behavioral cravings that often go overlooked. By creating products that replace the rituals of vaping, CAPNOS is making quitting a more achievable, enjoyable journey. Their recent study, the CAPNOS Vaping Study Survey 2024, found that sensory effects like the throat hit and hand-to-mouth behavior are major drivers for continued vaping. The findings highlight the potential of CAPNOS products as effective tools for behavioral substitution in quitting. With ongoing research, CAPNOS aims to make their devices a safe and effective standalone solution for both youth and adults looking to quit vaping.
Looking Toward the Future
CAPNOS is committed to reshaping the way people approach quitting vaping by focusing on the behavioral aspects that are often overlooked in traditional cessation methods. By continuously researching and innovating, CAPNOS is not only empowering individuals to break free from vaping but also contributing to the broader movement toward healthier, smoke-free lives.
With continuous support, cutting-edge products, and ongoing research, CAPNOS is making a real difference in the fight against vaping addiction. Offering hope and a clear path forward, CAPNOS provides those ready to make a change with the tools they need. Brendan’s personal struggle has evolved into a powerful movement, helping others rewrite their futures—one breath at a time!
