One of the best opportunities that businesses have to showcase their products, network with clients, and stay ahead of the competition, is a trade show. Maximising your presence at a trade show by hosting a table of your own is going to help you to boost your business and build new connections.
With the right type of display, not only can you gain a platform for you to present your brand, but you have a space where you can engage with a potential audience, bridge new connections, and generate new leads.
If you’ve been on the fence about taking the plunge, we’ve put together a list of seven reasons why hosting a table at a trade show To Do List for this year.
- Boost your brand’s visibility. When you choose to host a table at a trade show, you have an amazing chance to get your brand in front of a new audience. The best part is that that audience at the trade show is already targeted to your industry. Having a table at an event means that your brand will be right in the thick of the action, with the right people to advertise to. Whether you want to raise awareness or push a new product, the visibility that you gain from hosting your event display is invaluable. People who attend trade shows are already interested in your industry, which means that you have the perfect opportunity to introduce your business to potential customers.
- There are opportunities for lead generation. Trade shows allow you to interact directly with potential customers which is far and away from the original traditional advertising methods. This makes trade shows a good way to generate high quality leads. When someone visits your table, they already have an interest in your products or services, so all you need to do is make that connection and bridge the gap. You can qualify leads on the spot and, ensuring that you focus your energy on the most promising opportunities available. Trade shows also have the opportunity to give you some insight into other businesses in your industry. This allows you to find new ways to convert leads. Your table becomes a very powerful tool for lead capture, so you shouldn’t miss out.
- You can launch something new. What better way to introduce something new to the market than at a trade show? An event display gives you a space that you can show off your nearest offerings, allowing your visitors to touch, see and experience what you have to offer. You could offer live demos, product sampling, or a hands on experience of the product to make your offering stand out better. Not only does this create an interactive environment, attendees will be able to engage with you about what you’re selling and you have the perfect opportunity to explain it to them. Trade shows are the perfect place where you can create some buzz around your latest innovation, with the feedback that you receive on the spot helping you to refine your product as well as your marketing strategy going forward.
- Rub shoulders with industry peers. Trade shows connect you to more than just potential clients. They’re the best way that you can connect with industry peers that will help you to find new ways to collaborate. You’ll be surrounded by companies that share your interests and your expertise which can lead to valuable insights. Whether you are looking to expand your supplier network or you’re looking to explore new technology trends, trade shows offer you the place to make connections that can help you to grow your business the right way.
- Get some real time feedback. Whether it’s a new or an existing product, trade shows are the perfect opportunity for you to gain some feedback and opinions about the product or the features. You might even get some feedback that tells you that your marketing strategy isn’t clear. Use this advice at this point to listen, pay attention, and engage.
- Improve sales opportunities. Trade shows don’t just give you a place for raising awareness, but it’s a direct sales opportunity for you. Many people go to trade shows with the intention of making a purchase, you just have to give them a reason to do so. Offering limited time discounts and special promotions for trade show attendees can help to sweeten the deal so that they will buy products on the spot.
- You gain a deeper understanding about the competition. Staying ahead of the curve is essential in competitive industries. Hosting tables at a trade show is a great way to showcase your business as the leader in your field. You can observe what your competition is doing and how they are positioning themselves and then pivot accordingly.
Hosting a table at a trade show is a big deal and it’s a lot of stress to pull together. However it’s also one of the most powerful ways for your business to increase its visibility and generate leads. Your event display is so much more than just a booth, it’s your business’ chance to shine.
