By: Bryan Tropeano
Netflix is giving its TV app a fresh new look—and it’s more than just a pretty face.
In a move aimed at making content discovery faster and more enjoyable, the streaming giant is rolling out a redesigned interface and launching a powerful AI search tool for iOS users. This update marks one of Netflix’s most ambitious UI overhauls in recent years, and it’s already turning heads.
A Cleaner, Smarter TV Experience
The updated TV interface simplifies how users navigate Netflix on smart TVs and streaming devices. Gone is the clutter—now you’ll see larger preview tiles, a cleaner homepage layout, and a relocated menu bar that puts “Search,” “Home,” and “My List” front and center.
If you’ve ever felt overwhelmed trying to find something to watch, this update is for you. The redesign aims to make browsing feel less like scrolling endlessly and more like flipping through your favorite magazine.
“We wanted to make it easier for members to discover stories they’ll love,” a Netflix spokesperson said in a statement.
AI Search Comes to iOS
In addition to the new TV layout, Netflix is also rolling out an AI-powered search feature—exclusively for iOS users, at least for now.
This new tool uses generative AI to understand natural language. That means you can type something like, “Show me funny adventure movies with a strong female lead,” and the app will pull up personalized suggestions that fit the bill.
It’s a big step toward smarter, more intuitive entertainment search. Think of it like talking to a friend who knows your taste in movies and shows.
Vertical Video Feed in Testing
Netflix is also testing a TikTok-style vertical video feed in its mobile app. This lets users scroll through quick, preview-style clips of shows and movies. If something grabs your attention, a simple tap will take you to the full title.
While this feature is still in beta, early reactions suggest it could be a fun way to discover new content—especially for users who tend to explore Netflix on the go.
Why It Matters
Netflix is facing fierce competition from Disney+, Max, Hulu, and others. These updates show that the company is doubling down on personalization and user experience, two factors that increasingly matter as the streaming wars heat up.
With the new interface and smart search tools, Netflix is betting that if you can find your next favorite show faster, you’re more likely to keep watching—and subscribing.
About the Author: Bryan Tropeano is a senior producer and a regular reporter for NewsWatch. He lives in Washington D.C. and loves all things Tech.
