Are you planning to enter the skincare market? Not a bad idea! But have you chosen the product for your business yet? Skincare is a versatile industry offering countless beauty and care products. Only the trending products can boost your chances of quick success. Nowadays, skin serums are greatly sought-after items.
That’s the reason the market is observing a continuous surge in the number of serum brands. Choosing these products can certainly escalate your brand’s sales, but first, you need to stand out on the store’s shelves. Outranking countless successful brands is no small feat. You must pay heed to your Serum Packaging if you don’t want to get lost in the crowd.
Using custom serum boxes is a great option for you to make your distinct position in the industry. Apart from protective casings, these are powerful branding tools that can make your product the star of the show. Check out this detailed guide to explore how you can make your serum packaging more eye-catching.
4 Valuable Tips to Ensure an Engaging Serum Packaging
The following are some practical tips that can set your serums apart from the rest of the market. Give a once-over to these helpful tips:
1- Design a Box with a Unique Purpose
Custom serum boxes are no ordinary packaging solutions. Besides product protection, they can promote a brand as well. Therefore, make sure that the packaging is the perfect reflection of your brand’s identity. Remember, serum boxes are the first thing that buyers notice. It is crucial to create an effective design that not only attracts people but also conveys your brand’s values. Here are some vital tips that you must follow while designing serum boxes:
- Choose colors that align with your brand’s unique identity. For example, if you prefer eco-friendly products, then earthy tones will be a best fit for the boxes.
- Also, pay heed to the font style you use. They can tell a lot about your brand. Elegant serif fonts are the best option for luxury boxes. Whereas playful sans-serif is the ideal pick for a more modern and youthful brand approach.
- Using high-quality images is another crucial point to focus on. Make sure that all the graphics are clear and easy to understand. This makes the box more attractive and helps brands grab buyers’ attention immediately.
2- Enhance Box Functionality
Once you are done with box aesthetics, pay attention to its functionality. Be mindful that people always love to invest in top-quality products. Serum boxes are the reflection of the inner content. Their quality and practicality determine the functionality of serums. Therefore, you must choose a functional design for serum boxes that ensures product protection and boosts the buyer’s overall shopping experience. The following are some of the major ways by which you can enhance the box’s functionality:
- Opt for a strong and green material. Cardboard and Kraft paper are the ideal options for serum packaging. They can be reused and ensure product protection during shipping and storage.
- Add instructions to the packaging to improve the user experience. Make sure that the box is easy to open and close. Incorporate magnetic closures, pull tabs, or perforated lines to make the packaging more user-friendly.
- Include inserts or paddings inside custom serum boxes to prevent the product from being damaged. This helps boost buyers’ trust in your brand and escalate sales quickly.
3- Focus on Creating Eco-Friendly Boxes
Considering the harmful impacts of increasing pollution, eco-friendly practices are getting popular. People have become conscious while making their shopping decisions. They prefer products that are packaged in sustainable boxes. Today, brands with green packaging are witnessing more sales and success as compared to the ones who use ordinary boxes. Whether you are a startup or a seasoned brand, you are advised to choose an eco-friendly approach to appeal to your audience. Check out the following essential tips to go green with serum packaging:
- Use recyclable or compostable materials for the box that can cut carbon footprint. You can opt for recycled cardboard or kraft paper for these boxes. Imprint the name of the manufacturing material on the box surface to attract eco-conscious buyers.
- Prefer simple designs for serum boxes that can appeal to people who are concerned about waste. Elegant packaging that uses fewer elements is both attractive and sustainable.
- Use soy or water-based inks for imprinting custom serum boxes. These inks ensure that the packaging is eco-friendly.
4- Create a Memorable Unboxing Experience
Unboxing is as vital as the shopping experience itself. It has the potential to leave a lasting impact on buyers. Brands offering unique unboxing experiences are more likely to turn a one-time buyer into a loyal customer. Serum companies are suggested to use engaging and unique elements to boost buyers’ unboxing experience. The following are some of the ways by which you can create a memorable unboxing experience for people:
- Pay attention to every small detail. Add ribbons and stickers to make the unboxing experience feel special. These small acts show that you care about your customers’ shopping and unboxing experience.
- Add a striking thank-you note inside the box that can delight buyers and encourage them to share their experience with others.
- Use unique textures and finishes for custom serum boxes. You can go with gloss, matte, embossing, and debossing to cast a lasting impact on your audience.
3 Most Preferred Finishes for Custom Serum Boxes
The following are some of the most common finishes that can boost the visual appeal of Custom Serum Packaging and let brands grab more buyers. Let’s have a look at them:
1- Matte Lamination
This famous coating method offers a smooth and non-reflective surface to enhance the aesthetics of custom serum boxes. Brands often use it to create a subdued and elegant look for the packaging. Matte is mostly preferred for creating minimalist designs. It reduces glare and makes the text easy to read and understand. Moreover, matte also provides a velvety tactile experience to buyers, which encourages them to make a purchase.
2- Glossy Coating
Unlike matte, gloss lamination gives serum boxes a shiny and reflective finish. It makes the colors and graphics pop and attract people from a long distance. Brands usually opt for glossy coating to make their serum boxes stand out on the store’s shelves. Apart from boosting the visual appeal of packaging, a glossy surface also adds a protective layer against scratches and moisture. In fact, it is the best option to retain the pristine look of custom serum boxes.
3- Spot UV Technique
It is one of the most useful techniques where a high-gloss UV coating is applied to specific areas of the box. Brands typically use it for highlighting their logos, names, and other key design elements. Moreover, spot UV is also used in contrast with matte or glossy backgrounds. This adds more depth to the box design. Apart from enhancing visual appeal and highlighting vital information, spot UV also adds a tactile element that enhances the overall user experience.
To wrap up, the right design of custom serum boxes can make a big impact on your brand’s sales. Packaging Mania, one of the most trusted custom packaging suppliers in the UK, offers a wide variety of serum boxes that differ in style, size, and finishing. Contact them today and get these high-end packaging solutions to gear up your brand’s sales.
