While athletic sports tend to not require any kind of technology application to be enjoyed by anyone, tech has certainly become embedded in the professional sports scene. Teams continue to seek the latest tech applications to enhance their performances, leagues use tech to enhance fairness and safety, and most fans will tap into some form of tech to stay connected to their favorite teams and players.
As we move through 2025, it’s clear that tech isn’t slowing down in and around sports. Increasingly, tech-driven bodies are trying to get in on the action while companies developing niche bits of tech are rising to the fore. As it turns out, there are a great many ways to further enhance sports even in the modern space that’s already been very embracing of things like tracking wearables, goal-line technology, and such.
High Tech Applications for Clubs
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If there was one buzzword that dominated the tech conversation in technology, it was artificial intelligence. As AI became evermore prominent, including as Google’s default search result, people began to explore more mainstream ways of applying it. In sports, AI is becoming a very useful kind of statistician. The artificial intelligence WMT has built, The Six, makes use of machine learning to automatically generate articles based on game stats.
Further, to offer athletes more realistic and immersive game day experiences beyond games that matter to league tables, they’re tapping into the world of virtual reality. With a headset on and some other key bits of tech that track movement, goaltenders, golfers, and outfield soccer players are delving into big-time situations to gain additional experience that enhances their usual training gains. Naturally, this is also being bolstered by AI.
Tech Companies Making their Play on Sports
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Tech in sports and used by athletes, trainers, and teams is one thing, but sports as an industry expands far beyond what happens on the turf, court, ice, or ring. Many surrounding sectors that rely on the appeal of sports have been going all-in on tech.
As an example, you can look to what’s being applied to the platform featuring sports betting Canada has to offer. This is most prominent in live games and odds. Through incredibly swift software, the platforms can offer odds that reflect the action seen in real-time. By amassing and analyzing stats and betting patterns, the odds can best relay the likelihood of each outcome, enabling users to make informed decisions.
Likewise, big tech wants an ever-increasing piece of the pie. Sports have been identified as major selling points for streaming platforms, leading to several snapping up whatever broadcast rights they can. DAZN was made specifically to fill the sports streaming niche, initially putting a lot of its emphasis on boxing.
Prime Video has been putting on a few Premier League games in the UK each year for some time now. Plus, after struggling with some live broadcasts of comedy and reality shows, next to join the rush will be the streaming giant Netflix. They’ve taken on WWE content and two Xmas Day NFL games in 2024.
Tech continues to enhance sports and companies that rely on tech seek more ways to get in on live sports. Throughout 2025, undoubtedly, both trends will continue to go strong.
