Reviews & Testimonials
We are proud to work with
From Fortune 500 Companies, to independent app developers, non-profit organizations, and small businesses from around the world, we have helped all size companies and organizations achieve success. We are proud of the relationships we have built over the years. Here are a few of the organizations we have worked with:
NewsWatch Case Studies
Avanca Indiegogo Crowdfunding Campaign
Avanca created a crowndfunding campaign on Indiegogo to help receive funding for their “Ockel Sirius B pocket PC”. The goal was set at $10,000 over a 30 day period. Avanca needed to ensure that their campaign was being promoted heavily, as an Indiegogo campaign must hit its goal within 30 days or no money is received by the company. Avanca hired NewsWatch to produce and air a one minute promotional segment as part of the NewsWatch TV Reviews to help promote their Indiegogo campaign. The segment would air on both the NewsWatch national television show, as well as through NewsWatch’s online channels.
The Avanca Indiegogo campaign was a tremendous success, raising $456,551 and achieving 2,939% of their goal in the 30 day period, raising over 29 times more money than they had set out to achieve. The NewsWatch segment was utilized to help promote the campaign, airing simultaneously with the crowdfunding project. According to Avanca Marketing Director, Nathalie van Wijkvliet, “We [worked with] NewsWatch and it was one of the main reasons why the crowdfunding project was successful. Its great working with NewsWatch, we love it…We highly recommend working with the NewsWatch team” . NewsWatch TV Reviews and the Avanca segment were seen in over 200 U.S. Markets and reached over 96 million households, airing throughout the United States. The targeted online campaign received over 1 million online impressions. Avanca has continued to work with NewsWatch on other crowdfunding campaigns.
Salesforce utilizes NewsWatch to increase user activity on their B2B platform
Salesforce is a San Francisco based cloud computing company that sells Software as a Service (SAAS) to businesses around the world. One of the Salesforce products, Heroku, allows businesses to create apps easily and efficiently through their software. As a part of Salesforce, it enables companies to build, deploy and scale their apps easily and quickly. Heroku and Salesforce allow businesses to scale and manage apps written in open language sources and frameworks.
NewsWatch traveled to the Salesforce Headquarters in San Francisco to interview key personnel on the Heroku team and film the developers in action at the headquarters. Vice President of Salesforce, Jason McClelland, was exceptionally happy with the experience of the NewsWatch Review. "The producers and onsite team from NewsWatch television show were exceptional partners in showcasing our brand. They were incredibly professional, content knowledgeable, and respectful in telling our story. It was a terrific experience from beginning through to finished product.” The three-minute segment was seen in over 200 U.S. Markets and reached over 95 million households, and aired on the DirecTV network to over 20 million U.S. households. The campaign referred over 4,900 user leads to the Salesforce website and the video was integral in marketing and PR efforts for Salesforce and Heroku.
Contour Design Campaign Goals
Contour Design’s goal was to market their ergonomic workstation through both online and television mediums, with the ultimate goal to help increase exposure and help increase sales. They wanted to target a U.S. audience of employees and employers who would be interested in products that will make their work environment healthier.
The Contour Design campaign was a tremendous success, and Contour immediately saw a dramatic spike in their “Ultimate Workstation” sales. Contour Design’s Product Marketing Manager, Bret Hudson, had this to say about the success of the campaign: “Our sales of our ultimate workstation series have dramatically spiked, and that is all attributed to the work that you have done over at NewsWatch. We really appreciate the overall quality of the video that was produced and we have seen a very positive response in our sales of our workstations from it. Thank you!”. The NewsWatch TV Reviews segment was seen in over 200 U.S. Markets and reached over 95 million households. The targeted online campaign received 697,924 online impressions, helping drive sales for Contour.
Saygus Smartphone Campaign Goals
Saygus is an American Smartphone manufacturer and wanted to promote their new line of smartphones. They hired NewsWatch TV to produce reviews for them and air them on National TV, as well as through online campaigns. NewsWatch traveled to Barcelona to film and produce segments at the Mobile World Congress in Barcelona for the Saygus Smartphone launch and Indiegogo campaign.
Saygus utilized NewsWatch TV both for their promotion at Mobile World Congress in Barcelona, as well as to help gain momentum to promote their indiegogo campaign. As a result of the marketing campaign from both the NewsWatch TV reviews and Saygus, the Saygus Indiegogo Campaign drastically exceeded their goal, raising over $1.3 Million and exceeding their goal by over $300,000.
Vice President of Saygus, Tim Rush, had this to say about NewsWatch: "It’s really important to get the right message, delivered in the right way, at the right time, to the right medium, and NewsWatch was able to do that excellently…I would highly recommend NewsWatch..They connect us between what we want to say, to what our audience wants to hear, to drive sales."
Steelseries Campaign Goals
NewsWatch TV worked with SteelSeries, an international electronics and headphone company. NewsWatch TV produced reviews on two separate projects to help promote the Steelseries headphones and gaming controllers. The goal of Steelseries was to promote their product lines to as many of their potential customers as possible, as well as be able to utilize the professional video in their future marketing efforts.
The SteelSeries segments were seen in every market in the United States and reached over 95 million households across the country. Senior Director of Marketing at SteelSeries, Tori Pugliese, had this to say about working with NewsWatch: "We started working with the NewsWatch team and it was an excellent experience to be able to work with a team who understand how PR really works, and deliver a message that you want delivered to your audience, where consumers can understand it in their own language. We saw awesome distribution, it was really helpful!"