The first smartphones were slow, limited and prone to glitches, so it comes as no surprise that people didn’t take them too seriously. The early adopters were able to see the tremendous potential hidden just beneath the surface of these cool gadgets. As smartphones manufacturers improved their devices and new technology was developed, the popularity of these handheld gadgets grew. It was only a matter of time until online gambling operators were ready to provide their services straight on mobile devices.

Betting on sports straight in the browser

Initially, bookmakers were not overly concerned about developing mobile-friendly websites and they were even less preoccupied about specialized apps. These left players with just one option, of betting straight in the browser by accessing the sports betting website just like a regular page. Logging into an online betting account and placing a bet used to be a challenge for casual punters. This explains why it took so long for mobile sports betting to gain traction among recreational gamblers.

As the speed, processing power and reliability of mobile devices increased, online gambling operators began meeting punters halfway. Microgaming, Playtech and Net Entertainment and other software developers spent larger amounts on mobile games. In the sports betting section, the first important steps were made by bookies would tweaked their websites to properly display information on mobile devices.

Some went a step further and provided punters with the option of accessing the mobile page automatically when using their smartphones and tablets. Today, players have the option of accessing the desktop version of the website when betting, but the mobile page is displayed by default. This makes it easier for players to lock in, make a deposit and browse the extensive selection of sports and betting markets.

Mobile betting apps are here to stay

The moment it became self-evident that mobile gambling is the future, bookmakers channeled all their energy on creating the best betting environment for mobile punters. The top priority was to develop specialized applications that players were able to download for free on smartphones and tablets. It is customary for online gambling operators to provide these apps straight on their website. At the same time, prospective punters have the option of acquiring them from the Google Play Store and Apple App Store.

The advantage of using mobile apps is that punters have immediate access to their account by simply launching the application. They can use the same resources to bet on sports, play casino games and also deposit and withdraw funds quickly. As far as the bookmakers are concerned, the apps are excellent tools for improving customer retention and developing loyalty. The high number of sports books and apps has led to a reluctance of players to download third-party apps. Some bookmakers offer bonuses and other incentives to punters who download the apps and play on mobile. In the long run, these freebies pay dividends, as players are more likely to stick around once they have the app installed on their phones.