Paysafe, creator of a specialized payments platform, last week announced its expanded partnership with Golden Nugget Online Gaming, Inc. (GNOC) in Michigan. The online gaming giant has plugged into Paysafe’s established platform to ensure the safety of its players in the new open and regulated market of Michigan. This comes shortly after Paysafe’s merger with SPAC firm Foley Trasimene Acquisition Corp, fortifying its strength in the US gaming market.
Paysafe’s sophisticated financial software and Golden Nugget’s real-money online casino will now allow Michigan players to enjoy a wide variety of slot, table, live dealer, mobile games, and video poker games, all while making safe, secure, and speedy credit and debit transactions, worry-free.
Paysafe Group Limited
Founded in 1996 in the United Kingdom, Paysafe is a leading payments platform that works with businesses and consumers across 70 payment types in over 40 currencies. Formerly known as Optimal Payments PLC, Paysafe now offers its services through its acquired subsidiaries like Neteller, Skrill, and Paysafecard.
Based on the Isle of Man and regulated within the UK, Paysafe is a global company with employees in 12 nations around the world. The company specializes in helping businesses and individuals conduct commerce as easily and seamlessly as possible. From an integrated platform, Paysafe leads the industry in digital wallets, online cash solutions, mobile-initiated transactions, and payment processing.
Golden Nugget Online Gaming (GNOG)
Golden Nugget is an iconic brand whose history began in 1946 when it opened its first land-based casino. The company was also the first in the United States to launch a live dealer studio — creating an impressively realistic experience for its players.
Over the years, the company has grown and evolved through gaming innovation and strategic partnerships with iGaming suppliers and providers. GNOG has also won multiple awards, including Best Mobile Operator of the Year three years in a row.
Golden Nugget Online Gaming launched in Michigan in January of this year when Michigan’s regulated online gaming market went live. Then earlier in June 2021, Golden Nugget added 50 new IGT (International Game Technology) slot and table games to its portfolio, solidifying a diverse content selection for its players.
Expanding the relationship
Golden Nugget and Paysafe’s latest US deal builds on a long-standing partnership in New Jersey’s iGaming market. Paysafe has securely powered all of Golden Nugget’s payment gateways since New Jersey’s regulated real-money online casino and poker market went live 8 years ago.
In February 2019, Golden Nugget launched the sportsbook arm of its company in New Jersey and extended its partnership with Paysafe into its igaming, casino, and video poker, as well.
Paysafe has been steadily building its brand name over the last 20 years and has become a household name in online currency security that’s recognized over several industries. The brand recognition combined with the security features Paysafe has built establishes a secure trust between consumers and businesses that’s necessary in the igaming world.
Golden Nugget Casino hopes to be able to compete with casinos offering no deposit bonuses in the US and offer speedy transactions which are integral to the day-to-day operations of any major iGaming establishment.
“We’re delighted to grow our partnership with Golden Nugget into Michigan, and we’re pleased that they recognize our value in supporting customer acquisition, retention, and overall revenue growth in the states where they are now operating. We look forward to continuing our dedicated support in Michigan in collaboration with Global Payments,” said Gregory Kirstein, the VP of Business Development at Paysafe.
Perks of the integration
The Paysafe platform will smoothly link Golden Nugget’s Michigan iGaming brand to Global Payments Gaming Solutions’ warranty ACH service. This connection will allow players to electronically fund their wagers, while at the same time getting real-time access to their winnings through their registered bank account.
Thomas Winter, president at Golden Nugget Online Gaming, commented: “Like every US iGaming operator, getting payments right has always been an important focus for us.”
The speed at which transactions are handled, especially when it comes to cashing and paying into casino platforms, is of the highest importance (second only to security). Playsafe’s platform has already proven the speed of its transaction software with major rollouts within the United States and with the security of the platform.
Golden Nugget has made the smart choice and is capitalizing on being in the first waves of iGaming casinos within the US. Having established themselves in 1946, the diversification from brick and mortar to digital (and beyond) will only help solidify their holdings and profits.
Play safe & secure
Playsafe is no stranger to iGaming platforms and since New Jersey’s 2019 sportsbetting integration, it’s only grown and become more efficient at rolling out its software packages. This new partnership is sure to expand even further in coming months when they launch iGaming and sports betting in Pennsylvania and West Virginia.
As US gaming laws change and open up to more and more legalized gambling establishments across the state, that expertise will be invaluable to the inevitable flood of new iGaming and casino websites looking to capitalize on the American markets.