Congratulations, you’re about to write your first cryptocurrency press release! Press releases are an excellent way to announce your company’s big news or promote an upcoming event. If done correctly, they can help you develop a strong reputation and gain some authority in the industry.
A press release is essentially a written announcement of any newsworthy development that you want people to know about. It’s usually sent out via email, so the goal is for it to be picked up by journalists who will publish it on their websites and share it with their audiences. If you want more than just one journalist or media outlet writing about your story, then you should consider using a press release distribution service that has relationships with multiple publications.
Ensure that the first press release you send out includes all details of your cryptocurrency and any questions that your audience might have. To illustrate, if you are sending out a press release to announce Polkadot, it must answer all questions like how to buy DOT, what is DOT, how to buy Polkadot, why I should buy DOT, and more.
Here are the top tips for writing a great cryptocurrency press release:
What Is a Press Release?
A press release is a written document that is sent to news outlets and journalists with the hope that the information contained in it will be covered by them. It should contain a compelling headline and story that you think would be of interest to one or more journalists. The rest of the writing should follow a standard press release format so that it’s easy for journalists to understand the information, who wrote it, and where they can view your website.
Since many people don’t know much about cryptocurrency, it’s important to write your press release in such a way as to keep readers interested while educating them on what they need to know to understand your story.
What to Include in Your Crypto Press Release?
The following are the top tips for writing a successful cryptocurrency press release.
- First, readers need to know the name of your cryptocurrency and why it exists. If a company is developing new, pioneering blockchain technology, what will it do? How does it work? Is there an existing problem that this tech aims to solve? What new benefits will come from using this tech? Also, who are the team members behind the project, and what experiences do they have in blockchain technology development or related fields?
- A press release should also outline what you plan to do with your cryptocurrency over time. In other words, what is its roadmap? What major milestones have already been reached, and which ones are still in progress or coming soon?
- Next, a good press release will outline how interested people can learn more about your currency and connect with you on social media. Be sure to mention your website and social media pages (e.g., Twitter handles) so that reporters can find additional information if they want it.
How to Write a Crypto Press Release?
It’s a known fact that press releases are an effective marketing tool for any business, especially in the crypto niche. However, even if you’re not a professional writer, you can still create a great cryptocurrency press release. This article provides you with top tips for writing great press releases in the crypto niche.
- Write a Killer Headline: The headline of your press release should be straightforward. Don’t make it too long, as people don’t have time to read long headlines and will lose interest after five seconds. A headline is important because it can increase or decrease the number of readers who are interested in your content. Sometimes, what you’ve written might be boring to someone else. And other times, it could be interesting but not communicate well enough what you want to say to attract readers to your website or blog post. It all depends on how well-written and engaging the headlines are.
- Write a Killer First Paragraph: The first paragraph is also called the lead paragraph or introduction section of your crypto-press release writing project because this sets up everything else that comes later on down in the body copy text blocks.
How to Distribute a Crypto Press Release?
Once you have written and edited your press release, the next step is to distribute it. This is where a lot of people make mistakes. You can’t just send out your announcement once and hope that it reaches everyone who needs to see it.
The first thing you should do is to find a list of all relevant media contacts. You can use tools like Cision, Meltwater, or Buzzstream to do this easily and efficiently. A better option is to use a specialized press release distribution service with fast and reliable connections to journalists and news organizations around the world.
How to Use SEO to Promote Your Crypto Press Release?
When it comes to good SEO, keywords are everything. Keywords are terms that people search for when looking for a solution in your industry. If you’re in the car repair business, “auto repair” is likely a keyword that people use. If you’re in the cryptocurrency space, “cryptocurrency news” is likely a term that people use when searching for news about this space.
You can find keywords using tools like SEMrush or Google Ads (which is now called Google Ads). Once you find them, make sure to include them throughout your press release. Do so by adding them to your headline, sub-headings, and body copy, as well as hyperlinking certain key phrases back to your website or other cryptocurrency content you have published.
To make sure that people go from reading about your brand on other websites to visiting yours, be sure to include links back to your site in both the body of the press release and in an author bio at the end of it that links back either directly or indirectly with relevant anchor text. Also, make sure to link internally within the press release itself with relevant anchor texts as well.
Last but not least, once you have published a cryptocurrency press release on free platforms like PR Log or paid ones like PR Newswire or Business Wire, promote it with social media marketing on Facebook and Twitter. Use hashtags and post on groups related to cryptocurrency and blockchain technology, such as @BlockchainPRNews on Twitter.
Conclusion
Writing a press release is an effective way of informing the public about your ICO or business. It is a great method of getting your coin noticed by both readers and the mainstream media. Press releases are also an excellent way for other cryptocurrency journalists to learn about your ICO or project and can help you get coverage from those outlets as well.
You can draft up a professional-looking press release on your own. However, there are services available if you would like some assistance with this. Once you have written up your release, make sure to use services that can get it to the right places, such as PR Newswire and Business Wire.
