Mobile gaming refers to games designed to be played on a feature phone, smartphone, smartwatch, PDA, tablet or portable media player. Many believe mobile gaming to be the future of entertainment, and the rise of its popularity is catching the attention of players and developers alike.
There is a huge consumer appetite for mobile gaming content, with some even suggesting that mobile gaming will overtake PC and console gaming at some point in the near future.
The Global Games Market Report forecasts that the global games business will grow to $108.9 billion in 2017, with mobile devices accounting for a hugely significant part of the revenue. Others report that mobile gaming will grow 19% year-on-year to $46.1 billion, which would represent 42% of the market. Mobile gaming could easily represent over half of the total games market by 2020.
To understand this unbounded growth in the mobile industry, first we should understand a few of the basic main benefits this technology carries for users.
More and more players are using mobile devices. Technological advancements and growing pressure on operators to meet customer demands for mobile access has influenced the spread of gaming into the mobile platforms area. One great example of this would be online gambling. Check out any of the online casino reviews, and you’ll see that if a site doesn’t have a mobile-friendly version of their online casino, they can forget about getting a top score.
Mobile devices are also preferred by players for their convenience. With the explosion of the use of smartphones and mobile devices, players no longer have to wait to get home to start playing.
Mobile platforms are offering a new gaming experience as a whole. As the market becomes more and more saturated, operators need to continuously improve and offer their players innovation in return for their loyalty. To attract players, operators need a customized package that offers real-time excitement and tailor-made solutions.
With the increasing number of people using mobile devices, it’s now easier than ever for players to access online gaming options through their mobile devices and spend money. This is an incentive for developers to contribute to the growth of this industry, where mobile players have an almost double conversion rate in comparison to web players. They turn into paying customers faster and make more payments.
It’s clear that mobile gaming technology is in its peak and the widespread availability of Wi-Fi infrastructure and increasingly complex devices is contributing to the exponential growth of this ongoing phenomenon in the gaming industry.
