The eCommerce industry is growing by the day, and the need to rise above the rest is something that all brands within this sector tend to face. The site that you showcase your products on is the face of your company, and it is more important than ever to make it run efficiently. Customers too want to have a smooth experience when browsing your products or making use of your features, and in these instances, having a well-optimized site becomes important.
Why eCommerce Sites Are Essential
Convenience has become the main factor that customers account for when trying to choose a place to shop. Going to a physical store takes up a significant amount of time and effort, which can all easily be negated by shopping online. The liberty of being able to sit comfortably and browse through thousands of products is what has driven the eCommerce industry, and keeps customers coming back for more. For the brand, having an eCommerce website is one of the best ways to provide customers with ease of access to the products that they offer. It allows them to have a much wider display as compared to what they would have in regular stores and allows them to update their collections with minimal effort. With these factors in play, eCommerce has become the more prominent choice in the retail industry.
Choosing A Good eCommerce Platform
The platform that one chooses to go with for their site is incredibly important since it can make or break the customer interactions that they are looking create. Two of the biggest names in the eCommerce market are Shopify Plus and Magento Enterprise. These two platforms are being used by thousands of eCommerce websites all over the world, and form a majority of the platforms that are being used across the world. If you want to go in for a platform that is efficient and also highly rated, these are the two choices that you should pick from.
The task of picking between these two options is where most brands get stuck, mainly because they aren’t entirely familiar with all that they offer. Before you settle on one of these two options, understanding the differences and all that they entail is incredibly important and is something that will benefit you and the site that you are trying to run.
Magento Enterprises first started offering its eCommerce solutions to brands in 2009 and since then has come a long way in terms of the developments that they have made to their resources. Magento Enterprises currently ranks as the number one eCommerce platform option, and currently has over 240,000 stores using their platform as part of their website. Being the top eCommerce platform in the world has helped the company acquire some of the biggest names across different sectors, which includes companies like Coca Cola and Ford.
Shopify Plus might not have been on the market for as long as Magento Enterprises, but is definitely a strong contender within the eCommerce platform industry. Shopify Plus currently holds the number two spot within this industry and has a market share that is soon catching up to the former company. The interface that the company implements is known for being simplistic and easy to use and sees continuous developments and optimizations to make it better. In the past two years, the company has seen a rapid amount of growth, with more and more companies choosing to go with Shopify Plus over Magento Enterprises.
Key Differences Between Magento Enterprises and Shopify Plus
Here are some of the differences between the two platforms that can impact the overall efficiency of a website:
- Multi-Store Options
The multi-store option is one of the most distinguishable features that Magento Enterprises boasts of, and is something that can help a brand expand their reach to wider customer audiences. However, for companies that have one store and want to sell their products under one brand name, this feature is rendered useless, making Shopify the better option in this instance.
- Average Cost
The cost is one of the biggest reasons why people tend to choose a Magento Enterprise alternative. The platform is considered to be incredibly expensive, especially for smaller businesses that are just starting out. For those who are on the lookout for a more economical option, Shopify Plus might be the better option.
- Upgrade Potential
Magento Enterprises releases regular updates to ensure that their software is running in the most efficient manner. However, brands need to pay for every new update that is released. When it comes to Shopify Plus, on the other hand, the updates that are released are completely free of cost for those who already have a plan.
Choosing your platform is mainly dependent on the kind of eCommerce platform that you are running and the size of your business. There is no best platform when it comes to these two since each of them offers something unique for different kinds of customers.