In the UK, William Hill is a well-established operator with a high street and online presence. It has gained a good reputation across the United Kingdom and has been rapidly growing year-on-year. A large part of their success has been due to their aggressive marketing campaigns which have targeted the most popular sports in the UK such as Football and Darts. They have had many multi-million pound partnerships with well-known brands which have greatly paid off.
William Hill has only New jersey license but is looking to expand its business activity in the US over the coming years. One of the main reasons for this is that the landscape of gambling is changing in the USA with many states looking to legalize it. If this does happen, the company will be in a prime position to become a dominant force in the US as well as the UK.
If William Hill does decide to take on the US marketplace it will be an online business model they adapt rather than a high street presence. Land-based bookmakers have been struggling for several years now with punters preferring to use an app or online sports betting platform instead of going through the hassle of having to go to a set destination to place a wager.
William Hill has one of the best online platforms for sports betting in the world which will help to give them a competitive advantage in the US. One thing that stands out is the number of betting markets available for punters to choose from. They are also one of the few platforms that offer live-streaming events along with state of the art, in-play betting.
William Hill has on average 100 different types of bets that can be placed for each sporting event available at the platform. This amount is far greater than other similar bookmakers who on average only have around 30 to choose from for each event.
If William Hill does expand its US operations the in-play sports betting option will be extremely popular with USA punters. It has played a major role in helping the company to claim further market share in the UK and is sure to be used as a tool to attract new American gamblers. With odds shown in real-time, it adds an extra element of excitement and is even available via the app.
If William Hill can obtain further gambling licenses for the US, it will propel the company to new heights. The USA is the largest gambling marketplace that has been held back by laws and regulations. It has led to creating one of the largest gambling black markets in the world which states are now looking to change but regulating rather than banning gambling.
Final Thoughts
Gambling all across the world is on the rise and William Hill is one of the leaders of the industry. They generate millions in profit each year and are one of the most powerful companies in the world. If they can expand their US business, then it will dramatically increase the size of the profits and position the company to challenge to be the number 1 bookmaker on the planet.
