Online gambling operators, providers and enthusiasts are getting ready for ICE London 2020. This three-day event brings together people from all across the iGaming industry and offers invaluable opportunities for promotion and networking. It’s a chance for developers to showcase their latest innovations, for operators to find the solutions they’re after and for people to establish new business connections. The event also has a number of talks by prominent people in the industry and various panel discussions to do with both the financial and societal aspects of gambling.
If past events are anything to go by, ICE London 2020 will be unmissable for anyone associated with the iGaming industry in any way. There will be all sorts going on and for many attendees, it’s the product launches that are the main attraction. Here are some of the many features of the event that are sure to go down well:
The provider Ganapati, known for its Japanese-style slots, recently announced a collaboration with Usain Bolt, the fastest man in the world. The provider is set to unveil its Usain Bolt-themed slot at the event, with the sprinter himself in attendance.
Another provider with new content ready to showcase is BetSoft. At the event, BetSoft will be showcasing its complete games catalogue along with its two newest slots: total Overdrive, a remake of a fruit-themed slot; and Super Sweets – both of these will be playable in demo mode. It looks like we will start seeing more slot promotions beyond NetEnt 50 free spins on Starburst offered by 777 Casino.
Endorphina is a provider that’s going to be doing something a bit different. This provider’s stand will feature a large steel tank that attendees can relax in – there’s also going to be a fortune wheel and some Endorphina-branded gifts to be won. Whether or not Endorphina’s going to be debuting a new slot at the event remains to be seen, but the provider certainly seems to be ramping up its promotion efforts and trying its best to attract attention.
E-sports fans won’t be disappointed, as the event is set to feature a huge e-sports tournament. Developed by Clarion Gaming in collaboration with GG.Bet, the tournament will have a prize fund of $250,000 and will be broadcast to an online audience that’s expected to be as high as five million. The tournament will play out in a specially purposed 800 square metre eSports arena including a custom-built stage and a hatch where people can place bets using virtual money to simulate e-sports betting.
ICE London invites all attendees to ‘Step into the future’ and ‘Uncover the next big thing in gaming’. The features mentioned above are just a few of the many that attendees can discover as they make their way round the many stalls and displays. The event is the highlight of the year for many in the industry and is sure to see the debut of many fresh, bold and exciting innovations. If you’re not attending, be sure to keep up with all the latest news over the course of the event.
ICE London 2020 is scheduled to take place from 4-6 February at ExCel London, a large conventions and exhibitions centre in the Canning Town area of East London. According to the event’s official website, more than 600 solutions providers and 9,000 operators will be in attendance, ready to showcase their latest developments and form new partnerships. Last year’s event was attended by over 36,000 people across the three days. It’s widely expected that this year’s event will attract even more people. If it does, it will be the ninth consecutive year that attendance has grown. Either way, ICE London remains the world’s largest B2B iGaming convention.
