Photo by Deybson Mallony
By: Nick Gambino
If you’re reading this, then you’ve realized you’re in dire need of quality video for your website or other online platforms. It’s just not enough to simply have text and photos in this day and age. Not only do customers expect to see a video, but Google rewards those companies and their websites that have engaging videos.
Ok, so you know you need a corporate video that properly features all that your company does in a way that’s easy to understand. Simple idea but not that simple to execute. Possibly, you’ve tried to create your own video and it came out less-than-stellar. Don’t worry, you’re not the only one who learned that the hard way. Video production takes real skill and know-how to properly execute, which is why many hire video production companies to do the heavy lifting for them. Now, before you decide to hire someone to produce a corporate video, you’re going to want to know what you’re getting yourself into.
A typical video production company will start the process by finding out exactly what you’re looking to accomplish. Everyone has different needs and they want to find out what yours are before diving into creating a visual element that illustrates who you are. You might want to create a promotional video that works like a commercial and shows your product or service in action. Or you might want to include interviews with various members of your team, the ones who know your services the best, allowing them to speak on how it all works. This last one was the approach that NWT Media took when creating a corporate video for Salesforce and their Heroku platform. This video clearly shows why paying for a video production company is pretty much a no-brainer. The quality alone is enough to draw in any potential customer who’s looking to see whether or not the company is legit. The warm, engaging tone and clear message make the video inviting and wastes no time properly informing the viewer.
NWT Media seamlessly employs a number of different skills that you might not ever see in the hands of a lesser videographer. Scour the internet and you’ll find plenty of examples of sub-par videos that someone may have paid for but definitely didn’t get their money’s worth. From shoddy sound to shaky cameras and even indiscernible messaging, there’s absolutely a wrong way to produce a video. Take a look at the corporate video made for Heroku and the effortless execution of various elements. The video includes talking heads with important members of the Heroku team as well as several shots of the team in action, which provides a pleasant break from simply watching people talk. Add in titles with transitions that pop and music that scores the whole video, and you’ve got a video that promotes the company and establishes the brand in the mind of the consumer.
This is what a video production company like NWT Media can do for you and why paying for their services can make a real difference in your marketing efforts.
