Businesses are adapting to the new trend of using graphics and videos to improve their SEO rank. We believe it is due to the benefits of ranking high on SERPs.

A video maker has made creating and editing videos more accessible and cost-free. They often come with free tools that we could use to achieve great graphics and videos.

Videos are considered the most engaging content today and therefore play a significant role in building a rapport with our audience.

Today’s article discusses how web design graphics and videos can influence a business’s success.

By the article’s climax, we will know why graphics and video are essential for success. Let us begin by looking at the importance of video and pictures to a website.

Why Are Videos And Graphics Important

Videos and graphics can change how we run our business. They have the power to convince and build trust that was initially absent in our products.

Through video and graphics, businesses can create awareness of the products they offer to a large audience without much effort.

They also get the opportunity to explain how their products work and why they made their products in the first place.

Customers love to know how certain products might benefit them before purchasing. Therefore videos are the best way to show them how our products are of value to them.

Nonetheless, making videos is cheap and does not require the use of professionals. Several video makers are available online; we can access them for free today.

Now that we know why videos are essential to businesses, let us go through why we should use graphics and videos in our web design.

Reasons To Use Graphic And Videos In Web Design.

There are many reasons we should use graphics and video in web design, but in this article, we will discuss six.

The reasons we should use great visuals for our web design include:

  1. To Allow our Viewers To know Us

With videos, we can reveal ourselves to your audience and share with them what you have to offer.

We can explain the goals and ambitions of our product to our audience and show them how our product stands out from the crowd.

Clients tend to trust businesses with goals that align with theirs. For example, clients may look for a company that offers the best user experience, which is the goal of our business.

Explaining that to them enables our viewers to know and trust whatever we have to offer to them.

  1. To Increase Conversions.

In a blog article, people can quickly skim through without getting engaged with the content, which is a setback. Moreover, they can easily get distracted by pop-up ads on a website.

However, customers can’t get easily distracted as long as the video we make for them is fascinating. We could use animations to explain our product, for they are engaging.

It would be best if we optimise our video by reducing start-up times to offer the best experience to our viewers.

Making our video engaging is the best way to increase conversions. We could create, edit and test our video on an easy online video editor to see if we got everything right.

  1. Google Prefers Video Content.

Search engine optimization for our video is yet another way to get free organic traffic and keep up with our competitors.

Google is a company that aims to give its users the best results for their keyword search. Therefore, they prefer to display articles with video content since they offer more value to users.

It implies that having a video on our blog or website will provide us with free organic traffic who are potential customers.

However, there are some Video SEO strategies that we could use to rank our video high on Google’s result pages. They include:

Making a closed caption for our video will help Google understand what our video is. A video maker can help us make a closed caption with ease.

  • Focus on the keywords to rank on the top page
  • Create an excellent thumbnail for our video. One that will attract prospects to click on our video.
  • Add timestamps to our video to help our viewers know what we will be talking about at each stage of the video. It is useful, especially when you have a lengthy tutorial video.
  • Include adverts in our video. Since Google runs ads to get revenue, it is strategic to have advertisements in our video for us to rank high on SERPS.

We should make our video as informative as possible to ensure that the traffic we get watches it to the end. It is the only way we could reap maximum benefit from our video.

  1. It Improves On User Experience.

Having great graphics and videos on our website is an excellent way to build a friendly user experience for prospects.

Most people enjoy visualising how they would feel if they had a particular product. Therefore having good graphics that explain our product will help our clients have an excellent visual.

It will even increase their desire to purchase our products, and they might eventually buy them. We might register higher sales in the long run.

  1. To Improve Visibility

To truly stand out and cope with our competition, we must create videos and great graphics for our business.

It is because more consumers prefer watching video content to reading articles. Therefore, it would be best if we made a video to help prospects understand our product.

Creating an animation will help our business get more leads than your competitors. It is best to make sure that our video provides value to prospects.

We may want to evaluate where our competitors are and plan on how to beat them.

  1. To Create Authority

The best way to build authority is by showing our audience that we know what goes on in our industry.

It would be best if we had video content that describes us as professionals in a particular field. We should also explain how we can help them solve their problems.

We can answer our viewers’ most pressing questions in the video, and in that way, we will be building the trust they have in us. They may end up becoming our loyal customers.

So, there it is. The reasons Graphics and video in web design are essential to success.


Adding graphics and videos to our web design is essential to the success of our business. Through animation, we can help keep our viewers engaged with our content for a long time.

Google prefers to display videos on the search results page, an opportunity for our business to get free organic traffic. All we need to do is create an SEO based video.

Optimising a video by reducing its start-up times can help improve our viewers’ experience. In return, they may end up becoming loyal customers.