If you do not know exactly how to choose a contractor for the creation and promotion of your crypto site, then you can easily make a mistake. In a crowded and competitive industry, thousands of SEO agencies are trying to be the best of the best.
Focus on finding an agency that is trustworthy and transparent. It should be specialized in your core business niche. Therefore, crypto businesses should visit Crypto SEO Agency to find out how it can be useful. We’ve put together a few tips on how to choose an SEO contractor that will solve your business needs and not drain your budget.
If done right, SEO services will ultimately bring you:
- A viable, error-free website ready to attract and retain traffic.
- An intuitive structure, attractive design, and lead magnets, as well as other attributes that turn a simple catalog into an online sales tool.
- Higher ranking in search engines.
- Steady traffic of your target audience.
- Increasing the flow of applications, calls, and sales.
Keep in mind that the agency can help you not only with SEO promotion of the crypto site. It’s always good to choose a company that can also provide copywriting, IT, contextual advertising, and SMM services. When you contact such an agency, you can focus on managing your business and not waste time looking for all the necessary specialists.
Stage 1: Preselection of applicants
Unfortunately, due to delayed results, variety of offers and constant changes in algorithms of search engines, search optimization services become something that is extremely difficult to perceive before buying.
When it comes to investments and the financial well-being of your business, you need to rely on the facts. Let’s consider what to pay attention to when choosing companies for negotiations.
The importance of success stories
Everyone understands that it is necessary to check out success stories. But not everyone knows what to look for in them.
Not only the result of the work is essential. A case is a story of working on a project. Therefore, it is essential to evaluate the input data, the output, and the actions/tools by which this output was achieved.
Do relevant cases guarantee amazing results in your case? No, because a successfully optimized company and yours have different conditions: the state of the site at the time of the start of work, budgets, etc.
Therefore, when studying cases, make sure to find out:
- about the team’s work algorithm;
- about the specialists who work in the agency;
- how the company interacts with service customers;
- If they are able to find and correct errors.
Pay attention to the transparency of the case: do the authors use exact numbers, screenshots, or describe the value of the work performed? All this gives an idea of the contractor’s approach to working with projects and is of great importance.
Experience
If a company has been successfully providing SEO services for more than 5 years, this indicates its stability, resilience to crises, and quality of services. And, of course, it is crucial that this agency has experience in the crypto niche, since it has its own peculiarities and specifics.
Team
Try to learn more about the team. At a minimum, get information about the employees working in the agency under evaluation. Some companies are happy to introduce their employees to the audience by publishing photos and information about them. Take your time to find out as much as you can.
Stage 2: Negotiations
So, you have selected several companies for negotiations. What to pay attention to at this stage?
A clear and comprehensive quotation
So, what do SEO companies do in the negotiation phase? A responsible company should conduct an analysis of your site, niche, and competitors, as well as provide a detailed commercial proposal.
Price
There are several payment options in the SEO niche, the most popular of which are:
- Payment for traffic;
- Payment by positions;
- Time + project budget.
The final cost of the entire project is always individual, it is formed based on its goals, current search ranking, competition in the niche, etc., and the calculation should be carried out according to a clear price.
Terms and promises
Timing is probably the second most popular question that concerns potential consumers of search engine optimization services. There are two facts:
- it is impossible to predict exact terms;
- SEO does not ensure instant results.
Before you choose an SEO specialist that guarantees results in 1-2 months, it is worth understanding how the process of optimization works. SEO in a month is a “bait” for luring customers, which threatens to receive a short automatically generated core, the absence of deep analytics, the presence of critical errors on the site, and, as a result, additional financial losses.
What else to pay attention to?
Before you order crypto SEO services, analyze the following points:
- Availability of support. It is crucial that the company has a personal manager (project manager) who deals with the project, reports on the work performed, advises you on the issues that arise, and explains the complex details of the report. If there is no personal manager, cooperation will turn into chaos, in which it is impossible to understand who is responsible for what.
- Availability of access to additional specialists. Copywriters, link builders, and developers are involved in 99% of cases to implement the successful promotion strategy. If you are not ready to look for subcontractors as well, cooperate with a company that has all the necessary employees.
- It is desirable that SEO is one of the main directions in the activity of the agency. Choosing between a company that specializes in Internet promotion and, for example, an IT company with additional optimization services, prefer the first option.
Final words
The main thing is to choose an agency you can fully trust. But don’t forget to set realistic budgets and deadlines, coordinate tasks in a timely manner, and provide feedback. And everything will work out!
