ESG, or environmental, social, and governance, refers to the factors that investors use to assess a company’s sustainability and ethical impact. It includes criteria that assess whether they are making positive contributions to society while adhering to ethical governance practices. ESG investing has seen increased popularity in recent years, with many investors considering it an advantageous investment choice. In this article, we’ll review the basics of ESG investing: its advantages; whether or not it makes for good investment decisions.

ESG Investing Fundamentals

ESG investing is a type of socially responsible investing that considers a company’s environmental, social, and governance factors when making investment decisions. This approach seeks to promote sustainability and responsible practices among companies while guaranteeing investors their funds are used for ethical purposes. Recently, this type of investing has seen tremendous growth, with the global sustainable investment market surpassing $35.3 trillion in 2020 from $22.89 trillion in 2016.

Environmental Factors

Environmental factors refer to a company’s impact on the environment, such as carbon emissions, energy efficiency, and waste management practices. ESG investors typically search for companies that are making efforts to reduce their carbon footprint, utilize renewable energy sources, and have sustainable supply chains.

Social Factors

A company’s social impact includes its treatment of employees, customers, and suppliers. Therefore, ESG investors often look for companies that prioritize diversity, equity, and inclusion, have sound labor practices and create beneficial effects in local communities.

Governance Factors

Governance factors refer to a company’s management practices and policies, such as executive compensation, board diversity, and shareholder rights. ESG investors usually look for companies with transparent governance practices that align executive compensation with long-term sustainability goals and strong shareholder rights.

Benefits of ESG Investing

ESG investors seek out companies with effective governance practices that align executive compensation with sustainability goals and possess strong shareholder rights.

Investment in ESG funds offers several advantages, such as:

  • Positive Impact: ESG investing allows investors to support companies making positive contributions to society and the environment. By investing in these businesses, investors can contribute towards driving positive change while earning returns.
  • Reduced Risk: ESG investing can assist investors in recognizing companies that are effectively managing their risks. Companies that prioritize sustainability and responsible practices are less likely to face regulatory or reputational risks, which could have adverse effects on their financial performance.
  • Potential for Higher Returns: ESG investing has been shown to offer competitive long-term returns. A study by Morningstar revealed that sustainable funds outperformed traditional funds during the COVID-19 pandemic. In addition, MSCI discovered companies with high ESG ratings had higher returns on equity and lower volatility than those without.

Is ESG Investing a Good Investment?

ESG investing can be an attractive option for investors who want to align their investments with their values while earning competitive returns. ESG funds have shown strong performance recently, often outperforming traditional funds during the COVID-19 pandemic. Furthermore, investing in ESG companies allows individuals to support companies making positive contributions towards society and the environment, which may provide personal satisfaction and fulfillment.

However, it’s essential to remember that ESG investing is not without risks. Just like any investment, there is always the possibility of loss, and ESG funds may underperform during certain market conditions. Furthermore, criteria used for evaluating ESG factors vary widely between different funds and investors, making comparison difficult between various funds.


ESG investing has seen a meteoric rise in popularity over the last few years, with many investors now seeing it as an attractive investment option. ESG investing allows individuals to support companies that make positive contributions to society and the environment while potentially earning some additional returns on their investments.


What is an example of ESG?

Companies’ ESG factors can encompass several areas, such as efficient energy usage, reliance on renewable energy that emits lower GHG levels, pollution reduction, and minimal contributions to climate change. Another crucial area of focus for companies is responsible waste management, which may involve adopting circular economy principles.

Who created ESG?

The term ESG was initially introduced by the United Nations Environment Programme Initiative in the Freshfields Report published in October 2005.

Why ESG attracts investors?

ESG criteria are gaining significant interest among investors due to their correlation with higher returns, lower risk, and sustainable long-term business performance. ESG encompasses a broad spectrum of issues, many of which are interrelated and crucial for evaluating businesses.

Is Facebook an ESG company?

Despite facing negative allegations that the company refutes, Facebook is a surprising inclusion in the portfolios of several mutual funds that claim to consider environmental, social, and governance (ESG) factors while selecting investments.