Have you got a website for your business? Is it getting lots of visitors and hits each day? Have you implemented SEO practises into your website so that it ranks for keywords in your industry? If the answer is no to any of these, here are some tips on how you can improve your visibility online and how you can make your website more user friendly so that more people stay on pages.
Keeping your website up to scratch
Take a really good look at your website – is it user friendly? Sure, it might look good, but is it easy to navigate? If you have pages that are difficult to navigate through, this could be a potential turn off for clients. Make sure that your website is clearly laid out and easy to navigate through. Simple navigation doesn’t mean you have to sacrifice on its looks either.
Perhaps it’s the backend of your website that’s making it difficult for you to create a user-friendly website. Take a look at these website migration best practices – all you may need to do to fix your problems is migrate to a new platform that makes it easier for you to create a website that people will want to come back to.
Another thing you should be doing is updating and posting to your website on a regular basis. Customers and clients love knowing what’s happening on the inside of their favourite businesses. Not only that, posting helpful and useful content helps build up trust in your business. For example, if you sell power tools, create content that gives tips on how to best use those tools. You could write DIY posts and become a beacon of information for your clients.
Don’t hesitate on creating an ‘about us’ page on your website either. People love to see who is behind the magic of their favourite brand. Make it personal, have your employees write a little blurb about themselves, and hire a graphic designer to create caricatures of each member of staff. It’s a great way of introducing yourself to your loyal customers.
Search engine optimisation (SEO)
Now you’ve sorted your website, it’s time to concentrate on search engine optimisation (SEO). Essentially, adding keywords to your websites’ content will help them rank on search engines and bring in organic traffic. Using the same example as before, if someone was looking for a cordless power drill to hang cabinets, you’d make sure that you use keywords like ‘cordless’ ‘power’ ‘drill’ ‘kitchen’ and ‘cabinets’ to rank for that search term.
Conducting keyword research will also help you determine which keywords to try and hit. You can do this using a tool like ahrefs to find out what the search volume is for certain keywords and phrases. Then you check to see if you could rank for that keyword by checking out who ranks highest currently. If it’s do-able, you then create consistent content throughout your site that will rank and bring in more organic viewers.
This is an art that needs to be perfected, so if you don’t have the time or don’t feel confident, hire a digital marketing agency to come and do this for you. Not only can they help with SEO, but they can help with other aspects of your website too.
