All the videos or posts you see on your Explore page have a particular niche that quite visibly targets your likes and interests. These niche topics revolve around trends and patterns that have people in a chokehold for a specific period.
Today’s trends are all about authenticity and creativity, two of the Instagram algorithm’s most favored topics. The more you base your content around visual effects, individuality, videos, storytelling, Reels, and shopping, the more guaranteed your page will outshine others. Now that you are here, consider reading the topics below that appeal to Instagram users the most.
Boon and a Bane
The platform has evolved in numerous ways, whether technically or for the better. Additionally, the fact counts that people are stuck like glue to their screens, thanks to the pandemic.
1. Fashion
The most popular niche, with millions of trends under it, fashion, has garnered the most attention. Garments, shoes, bags, you name it all, and Instagram has all your Pinterest dreams on its feed. The hashtag #fashion alone is found in almost a billion posts.
Meta’s Facebook and Instagram compete to promote advertisements and posts to its viewers; however, most clicks do turn into successful conversions.
2. Food
Have you ever cursed the algorithm for enticing your cravings right after midnight? Both a visual feast and a cheat day curse, food must be one of the most popular topics this year.
May it be a recipe, broke boy meals, single serve or even seasonal dishes, vegan, gluten-free, whatever is on your mind, the ‘gram never fails to provide multiple options for just one dish within a click.
Call it clout chasing, but some creators do justice to the meals, nonetheless. Although reaching a wider audience has become challenging considering the complexities in the Instagram’s algorithm, some creators choose reputed services like Blastup to boost their follower’s count and increase visibility in the initial stages. Looking at the constant stream of captivating content, we bet you will never get enough of the creative cheese pulls and gooey desserts. Bon appetite!
3. Beauty
While beauty trends change with time, they are here to stay longer this year, as every new month, we have a viral trend under this beloved category. Many claim beauty is all about individuality, along with finding their signature scent and their own ‘core’ aesthetic.
Finding their ‘core’ aesthetic involves playing with colors while ensuring the makeup is minimal, as the era of a full face of foundation is considered outdated. While many tips and tricks surface every now and then, we believe trends like shaved eyebrows should be left in the past.
4. Travel
Who does not love a good worriless staycation? We would love it for six months twice a year, but we are dogged by bad luck. However, the platform loves hitting home right too well; since work-from-home emerged during the COVID era, travel images, and videos have spanned every profile. While visa applications discourage you with their long waiting, the idea of beaches and exploring cities is enough to motivate you to stay patient.
5. Relations
Building community has become more accessible via many social networking platforms; although many dating applications are at their peak, Instagram is still known to outlast them all, especially regarding relationships.
After meeting someone new, almost 80% of its users, mainly youngsters, tend to exchange their Instagram accounts compared to the old-fashioned way of exchanging phone numbers. Even when building connections across the globe, the youth understood the assignment quite well, as nearly 75% would agree they made an ‘online friend’ over the 2020 lockdown era and justify how our parents were pretty wrong about distrusting online strangers.
6. Design
While Pinterest tops it all, Instagram is on the road to becoming a popular platform for appealingly staging architecture or interior design, and sometimes, you can even be greeted with a backstory and a tutorial. Interior design and home décor are the most preferred searches in the category, and we agree: fancy yourself and buy that vase for the flowers you have had an eye on for a long time. Luckily, shopping is one click away since the platform introduced a new in-app checkout feature.
7. Fitness
With most people being health conscious or on the journey of being the best version of themselves, gym and fitness content has flourished on the gram quite profoundly.
One can only imagine this social networking platform with the flawless, steeled bodies of the fitness gurus. Although social media is deceiving, many look up to most influencers and aspire to look like or, moreover, be like them. Such Instagrammers love gathering millions by sharing workout routines, meal recipes, etc. If you want to join this club, this small but strong community will welcome you readily and flourish for the foreseeable future.
8. Health
Health-conscious folks have used this application quite slowly but steadily, as Instagram even introduced the ‘nudge’ feature, which reminds you to take a break from your screen time or straighten your back. This topic drives the same point as the fitness and lifestyle categories, as it contains posts with hashtags like #vegan, #healthy, #quick, etc. Who can deny the desire for a vital and better lifestyle?
9. Lifestyle
Who does not like to flaunt their way of living online? Any savvy social media user is known to be doing this, proving why the hashtags #party and #nighouts are always at their peak, especially during summer. Users love to celebrate by posting content along with other hashtags, such as #music #dance #festival, especially if you are right into the heart and soul of all festivals, the Coachella.
10. Art
Art, being a lively niche, has been quite the timeless topic on the gram for the past decade. Many artists have been on the rise to show their various forms of art, which have also been accompanied by cake innovations, animations and special effects, which are indeed a treat to your eyes. Therefore, this niche has become a topic of interest for multiple generations.
Key takeaway
Posts with the niche mentioned above benefit and narrow down to the same principle: people want to be pretty, healthy, wealthy, successful, and happy. Not to be gatekept, but this can be a great gimmick for Instagram marketers to work wonders for their businesses. All it will take is content that helps users create or enhance an optimistic way of life. Remember, confidence is the key, so work out your charm and wait for the likes.
