Pop-up tents are the norm when it comes to business events and conclaves. We all know that all-too-familiar and jovial environment that the pop-up tents end up creating. These tents serve a much larger purpose than just providing a confined space and visibility to your brand. If done right, these tents prove to be a very useful branding tool for you. They can set the right statement and tone for your brand which can greatly influence the mentality of the person entering your tent. It could be a potential investor, a customer, or just someone who’s remotely interested; your tent can define the mentality with which all of these people enter and leave your tent.
This is not a very uncommon practice; even the topmost companies present their latest inventions or prospects through tents, at events, and conclaves. They pay appropriate amounts of attention to detail when designing these tents because they very well understand the significance and importance of these tents. They do so at every event and gathering because they realize the importance of staying consistent in the view of the public. Your tent sets up your image. Its details define your brand’s character. Here’s how you can use tents to set up the right image for your brand.
Image Source – Pexels
Tips to Choose the Right Pop-Up Tent For Your Next Event
Your tent should be portable as well as professional. It needs to be versatile enough to be set up and disassembled as and when required. There are many ways that you can go about doing this. A few things to keep in mind while setting up your pop-up tent are as follows:
1. Define Your Needs
You need to be clear in your mind about the purpose of your tent. The clarity will help you choose the right kind of pop-up tent based on your utility and requirements. There are many things to consider, like whether the event is outdoors or indoors, the portability to the event venue, or the visibility of your tent. The right kind of tent is the one that serves YOUR needs. No one kind serves all; no silver bullet; your purpose defines your suitability.
2. Size it Up
The size of your tent will be the one factor that grabs the most attention. However, you shouldn’t set up a giant tent just to grab attention. That could backfire if your large tent doesn’t get enough space at the exhibition. You can always opt for custom canopies or custom pop-up tents to fit your requirements. Choose the size of your tent according to the purpose of your event. If it is just product sampling or personal interactions, you can go for a small 5×5 or 5×6 tent that would get the job done nicely. If you wish to set up a vendor booth, you can’t go wrong with the most standard-sized 10×10 custom tent; you could go even bigger with a 10×20 tent size. However, the bigger tent would only make sense if you have many team members to accommodate or have many demonstrative exhibitions.
Image Source – Pexels
3. Focus on Durability
You should think ahead and prepare yourself for more than just one event. Your tent needs to be set up and disassembled over and over again. This may lead to wear and tear of the materials comprising your tent’s structure, leading to deterioration of its structural integrity. Best not to have the tent fall on top of people. So, for premium-quality materials, invest in high-quality frames and fabric. Use an aluminum frame if portability is your priority, and use a stainless-steel frame if long-term sturdiness is your focus. If your event is outdoors, investing in weatherproofing your tent is certainly a good idea.
4. Branding Potential
Your tent represents your brand. Its appearance shall represent your brand’s commitment to its image. So go bold and innovative. On top of maintaining your tent and ensuring its general upkeep, make sure to have your tent stand out from the rest. There’s no limit to how you can achieve this, but the most common practices include using fabric printed with bold representations of your brand through logos or taglines.
Conclusion
These are only a few things to keep in mind; innovative advertisers come up with the most genius ideas to use a tent beyond its functional utilities. They look at it as a marketing tool that can be refined to its maximum capacity if done right. The right tent can attract hordes of people toward your brand. It can set up meetings, attract more customers, and unlock bright futures for your brand. Make sure to try and get it right.
