Every year, people claim:
“Google is devaluing links.”
“AI search will replace traditional rankings.”
The truth? Backlinks remain the foundation of casino SEO.
I’ve spent years ranking gambling sites, increasing traffic, and boosting affiliate revenue. One client? Sold for $40M after dominating organic search.
Proof: Backlinks Still Dominate in 2025
I ran a quick test:
Asked ChatGPT: “Best Online Casinos 2025”
Results? Casino.org, Bloomberg, The Guardian.
Checked Google’s first page, same results.
That means Google and AI models rely on authoritative backlinks.
How We Ranked a Casino Site in 6 Weeks
We worked with a new online casino and ranked it for Best Ethereum Casinos.
Here’s the exact SEO strategy we used:
Step 1: Homepage & Category Optimization
- Added “Best Ethereum Casinos” to homepage H1 and metadata.
- Made sure all category pages were indexable & properly linked.
Step 2: Casino Content Strategy
- Used Ahrefs & Semrush to find low-competition, high-volume keywords.
- Created long-form blog posts, such as:
- Ethereum vs Bitcoin Casinos: Which One Wins?
- Top 5 Ethereum Gambling Sites for Instant Withdrawals
- Interlinked these blogs to boost topical authority.
Step 3: PR & High-Authority Mentions
- Secured mentions in Yahoo Finance, CoinDesk, and Gambling Insider.
- Used branded and partial match anchors for link variety.
Step 4: High-DR Gambling Backlinks
- Built 80+ DR links to the homepage and main category pages.
- Anchor text breakdown:
- 50% Branded (Casino Name)
- 50% Partial Match (Best Ethereum Casino, Ethereum Gambling, etc.)
Step 5: Backlinks for Inner Pages
- Ordered casino backlinks for blog posts & category pages.
- Anchor breakdown: 60% partial match, 40% exact match.
Step 6: Tracking & Adjustments
- Indexed links within 4 weeks.
- Rankings fluctuated for 10 days, then stabilized.
Results After 6 Weeks
- Ranking Boost: Page 5 to Page 1 for target keyword.
- Traffic Growth: 2,000 to 20,000+ monthly visitors.
- Affiliate Revenue: Higher player deposits & sign-ups.
