By Alex Rivera
As a startup, you face several challenges. However, getting customers interested in the brand and its products is arguably the hardest.
By following a defined strategy, though, your hopes of standing out greatly improve. Here are seven simple steps that can redefine your company.
1- Define Your Audience
Every brand wants to reach the biggest possible audience. However, opting for an overly generic and universal approach to marketing is the worst thing you can do. By trying to impress everyone, you’ll end up impressing none.
It is far better to identify your target audience and adapt your strategy accordingly. From using the right brand voice to promoting the firm in the right places, every decision is influenced by the niche. Crucially, your content is far more likely to resonate with them.
Once consumers feel that the brand is aligned with their needs, they will never forget it.
2- Build Social Proof
You will need to build a captivating brand image and strong marketing campaigns. Nevertheless, modern consumers will receive your ads with a pinch of salt. They know you’re going to talk about your business in glowing terms, and want to see what others say.
The value of social proof has subsequently become greater than ever. Influencer marketing is a very popular choice right now. Content creators can make new audiences aware of your brand. Consumers trust influencers because associating with the wrong brand damages their rep too.
When supported by affiliate marketing and customer reviews, trust in the brand can soar.
3- Let Customers Find You
Many aspects of your marketing strategy focus on reaching out to the audience. Many modern consumers prefer to discover brands for themselves as it builds excitement and trust. Your goal, then, is to help them find yours.
A strong SEO marketing strategy is essential. It must extend to local search, mobile search, and voice search terms. The great news is that people who find your brand through search engines are actively looking for products like yours. They are in a buyer’s mindset, meaning hotter leads.
The faster path to conversion will boost conversions and reduce the cost per acquisition rate.
4- Be Visual
Branding is vital for many reasons. Its visual identity, which is created through items like logos and color schemes, should be easily recognized. You only have to think about the impact of the Apple or McDonald’s logos to appreciate the importance.
A brand visual identity pack that covers everything from logos to social media branding will provide a solid platform. In today’s world, the demand for video marketing is at an all-time high too. Engaging videos see viewers retain up to 95% of the brand message, which is incredible.
People interact with hundreds of brands daily. Good visuals make yours instantly stand out.
5- Tell A Brand Story
Now more than ever, consumers are invested in what a company stands for. So, it’s not enough to produce great products and services. You also need to tell a brand story that resonates with the consumer. Social media marketing is an ideal way to offer deeper insights.
You can give consumers a glimpse into the people behind the company and the brand culture. You should also make your corporate social responsibility initiatives stand out as a key part of your brand story. They give customers another incentive to select your business.
As well as influencing consumer opinions, it can help employees feel pride in your brand.
6- Create Multiple Touchpoints
When you start to analyze marketing campaigns, the data will show that some are more vital than others. Even so, you should not ignore the fact that it takes an average of eight touchpoints to gain a conversion. As such, a dynamic omni-channel approach is key.
Promoting the brand across multiple social media channels, emails, and PPC will help. Many local startups ignore the value of print marketing. Incorporating it into your plans can create a longer-lasting impact while also building further trust and intrigue.
Use deals, such as discounts when presenting a leaflet, for optimal impact.
7- Integrate Customer Care
Successful branding and marketing gives you the foundation to win more customers. Still, you could easily lose sales at the final hurdle if you overlook the role of client care. Conversely, a positive experience will boost conversions and loyalty.
The use of a chatbot can be particularly useful. The self-serve nature and instant results are features that many consumers love. FAQ pages, live chat agents, and responsive in-store or telephone care teams are useful too. The key is to provide fair and friendly care at all times.
When used in conjunction with consistent marketing, success is assured.
About the Author: Alex is a long-time journalist for NewsWatch, using his expertise to explain to readers how technology is reshaping society beyond mere gadgets and algorithms. His reporting cuts through industry hype to reveal the human stories behind technical innovations, offering readers a thoughtful perspective on where our digital future is heading.
