Project Titan

By: Nick Gambino

Apple seems to be gearing up to put their electric car, Project Titan, in overdrive. It was just reported by Reuters that they’ve added yet another former Tesla engineer, Jamie Carlson, to the project.

Back in February a report surfaced that Tim Cook had approved the Apple electric car project all the way back in early 2014. The Wall Street Journal at the time added to the story revealing that hundreds of employees were put onto the project.

“Apple has several hundred employees working secretly toward creating an Apple-branded electric vehicle, according to people familiar with the matter. They said the project, code-named “Titan” has an initial design of a vehicle that resembles a minivan, one of these people said.” The Wall Street Journal article stated.

Steve Zadesky, a former executive with Ford, is heading up the project and has apparently been tasked with creating a 1,000-person team, which he evidently is wasting no time doing.

Since then there have been several “poached” engineers joining Apple’s top secret project. Now what’s interesting about Carlson and these recent others joining the fold is their placement in the self driving car team. Carlson specifically brings experience from his involvement in Tesla’s Autopilot self-driving program.

The other recent additions include former VW engineer, Megan McClain, former Nvidia employee, Xianquiao Tong as well as Vinay Palakkode, Paul Frugal and Doug Betts.

Now while you might be getting worked up at the idea of Apple poaching another company’s employees like some large multi-billion-dollar bully, you might want to check your ire. It seems there has been some kind of poaching seesaw between the two giants.

Elon Musk, the CEO of Tesla, had this to say, “I certainly hope Apple gets into the car business. That would be great.”

He followed up this seemingly passive-aggressive comment with, “But we’re not seeing any significant attrition of engineers to Apple, for anything. Cars or otherwise. Anyone can find this out by going on LinkedIn. If you look at the trailing 12 months, Tesla has recruited something like five times as many people from Apple as Apple has from Tesla.”

I guess all is fair in love and industry war. Apple reportedly is planning to have their Titan car ready for launch by 2020. Seems to me that’s a bit of a stiff target but with the amount of qualified resources their pouring into this project something tells me they just might make it.


Nick Gambino is a regular script writer and tech beat reporter for NewsWatch.  He lives in Northern Virginia with his wife and daughter.


  1. I really like the things you guys are often up too. This kind of clever work and reporting!
    Maintain the excellent works guys I’ve incorporated you guys to my own blogroll.

  2. Hello there! Do you know if they make any plugins to protect against
    hackers? I’m kinda paranoid about losing everything I’ve worked
    hard on. Any recommendations?

  3. Hi there! I understand this is kinda off topic but I was wondering
    which blog platform are you using with this website?
    I’m getting tired of WordPress because I’ve had problems with hackers and I’m considering
    options for an additional platform. I would be great in the event you could
    point me in the direction of an effective platform.

  4. Wonderful goods on your part, man. We have understand your stuff previous to and you will
    be just too excellent. I actually like what you’ve acquired here,
    certainly like what you’re stating and how for which you say it.
    You will be making it enjoyable so you still care for to help keep it
    wise. I can not wait to see much more from you.
    This can be actually a wonderful site.

  5. I’m really loving the theme/form of your weblog. Do you ever encounter any browser compatibility problems?

    A number of my blog audience have complained about my website not working correctly
    in Explorer but looks great in Opera. Are you experiencing any ideas to
    help you fix this issue?

  6. Please let me know if you’re looking for a writer for your weblog.
    You have some really great posts and I believe I would be a good asset.
    If you ever want to take some of the load off, I’d
    really like to write some articles for your blog in exchange for a link back to mine.
    Please shoot me an e-mail if interested. Regards!

  7. Hey! I know this is somewhat off-topic but I needed to ask.
    Does operating a well-established blog like yours
    take a lot of work? I’m brand new to blogging however I
    do write in my diary daily. I’d like to start a blog so I will be able to share my
    experience and views online. Please let me know if you have
    any recommendations or tips for new aspiring blog owners.

  8. Hey, I think your site might be having browser compatibility
    issues. When I look at your blog in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that, fantastic blog!

Comments are closed.