YouTube is bringing the heat to Twitch with its new YouTube Gaming platform. YouTube is the world’s largest video streaming website but one segment it failed to conquer is live gameplay streaming. Twitch currently has more than 40% live streaming share but if YouTube gets its way it will hope to steal some of that away. YouTube is already a money making machine for many reviewers and gamers in the world but at the same time Twitch users also earn a great amount of money with their live streams. Both entities were targeting different niches but now competition has just begun.
Twitch founder Justin Kan came up with some pretty weird ideas before launching Twitch. The live streaming platform was started from Justin.tv, a platform where Justin used to broadcast his own life to the viewers. The platform became popular because prices of webcams and broadband internet fell drastically. Justin.tv was launched in 2005 and had mixed criticism. People didn’t like the reality TV concept but they wanted to know how to stream their own videos.
In 2011, Justin.tv allowed users to live stream their videos but one category that picked up pace was gaming. People were streaming live gameplays and it just took off from there. This sparked an idea in Justin’s mind to start a streaming website dedicated to gaming only. As a result, Twitch was formed in June, 2011. Since then it kept on growing and growing. It has a larger share of live streaming than any other website and houses more than a 100 million views each month.
The success of Twitch was haunting YouTube for quite some time. YouTube doesn’t want to lose its dominance in the video streaming market. As a result, the development team of YouTube started working on its own exclusive game streaming platform. The rumors started flowing back in April this year and YouTube Gaming has finally launched this month.
Live streaming is becoming increasingly popular, more and more companies are diving in to live streaming. Facebook allows exclusive people to live stream through its Mentions app, Twitter’s own Periscope is gaining immense popularity and Meerkat is also a very good live streaming application. It is a high time for YouTube to step in to the game and steal the show. The reason why YouTube can become an instant success is its infrastructure.
YouTube is owned by Google, a company which has the best server infrastructure in the world. It is hard to compete with Google in terms of servers and this is the sole reason behind the success of YouTube. YouTube was acquired by Google back in 2006. Now it has become a billion dollar entity on its own.
YouTube Gaming is launched across the world where YouTube is available. It has more than 25,000 pages dedicated to games and many channels from game publishers. Users can download YouTube Gaming’s app on iOS and Android or navigate to gaming.youtube.com for the web version. The website is currently available only in English but with time it will support other languages as well.
YouTube already had thousands of gamers who posted regular videos and earned through its AdSense program. YouTube Gaming is more focused towards live streaming since it is a direct competitor to Twitch. All gaming related videos from YouTube will also be transferred to YouTube Gaming. So you can expect popular gamers such as PewDiePie, Melonie Mac and many others to have their channels on YouTube Gaming.
Google has also developed a beta version of the dashboard in YouTube Gaming which is designed to make streaming much easier. At the moment, if you want to live stream any event on YouTube, you have to go through a process which has several restrictions and guidelines to maintain quality.
YouTube Gaming’s app is a breeze to use and has a great user interface. You expect everything to be perfect in a platform especially when it is coming from YouTube. In his blog, Product Manager, Alan Joyce states:
“Keeping up with these games and channels is now super easy, too. Add a game to your collection for quick access whenever you want to check up on the latest videos. Subscribe to a channel, and you’ll get a notification as soon as they start a live stream. Uncover new favorites with recommendations based on the games and channels you love. And when you want something specific, you can search with confidence, knowing that typing “call” will show you “Call of Duty” and not “Call Me Maybe.”
With YouTube Gaming you will have access to all the latest videos of your video game in front of you. There is no need to navigate to your favorite channel’s page and search for the new video. You will get a notification when a new video is uploaded by your favorite channel or the game you have added in your collection.
YouTube is bringing all the live streaming features to YouTube Gaming which means you can stream your games at 60 FPS which is the best feature of YouTube for gamers. The development team is also eliminating scheduling the live event which is part of the process for live stream on YouTube. Now you will be able to instantly stream your gaming videos to your viewers. Lastly, YouTube Gaming will have a single link for all your live streams so you do not have to create a new link each time you live stream your videos.
YouTube Gaming is a big step forward for YouTube. It has entered the live streaming platform when other competitors are also relatively new. Google wanted to acquire Twitch last year for $1 billion but the deal didn’t go through and now the search engine giant is ready to try and crush it. It will not be an easy process but YouTube Gaming is bound to be successful and steal a major chunk of traffic from Twitch in the coming months.
ABOUT THE AUTHOR
Bryan Tropeano is a senior producer and a regular reporter for NewsWatch. He lives in Washington D.C. and loves all things Tech.