By: Michelle Ison
Snapchat is an app that is not afraid of a little competition from its social media counterparts. The popular mobile app continues to up the ante through its innovative features and updates (e.g. Discover Stories). However, these new additions manage to make the mobile app better. Recently, the company took the initiative to launch a revamped version of the app, called Snapchat 2.0.
Snapchat 2.0 has incorporated new features that loyal users have longed for. Therefore, it has become the mother of all updates for a few reasons.
- The Story. To start, it’s best to been the discussion by talking about the most important change—being the redesign of how users will watch other’s Snapchat stories. The popular mobile app was hoping to create an easier viewing experience that is more seamless. Therefore, Snapchat has made it possible for users to view their fellow snapchatter’s stories in a movie-like fashion. Yet, it will automatically play the next user’s story when the latter is over. Talk about a ginormous—but brilliant—change!
- Photos. Many users have waited for the day in which they could send their fellow snapchatters pictures from their cell phones camera during a call. However, wait no longer because it is now possible! Users can now send photos to their snapchat friends while activating the audio and video call feature. As an added bonus, users have the ability to send multiple photos at the same time.
- Audio and Video. Although Snapchat had introduced the ability for users to make audio and video calls through the app in 2014, but the company decided to redesign their original chat platform. Now, users can send 10 second videos that play in loops (like a GIF). In addition, audio notes can also be sent amongst users and are activated through tapping them (similar to iMessage’s audio capabilities).
- Stickers. Snapchat 2.0 steals a page from Facebook Messenger by incorporating stickers within their messaging portion. Users can now choose from amongst over 200 stickers to use within the messaging portion of the app. As users choose to send multiple stickers in one setting, they will appear stacked next to each other in a line. In addition, users will be able to view their most used stickers for each individual conversation, similar to that of iMessage’s most-used emoji’s feature.
Snapchat 2.0 manages to take the snap game to an entirely new level. In addition, the update will most likely prove to stand out amongst its fellow social media competitors. We are looking forward to seeing what this innovative app will unleash next!