No matter how popular social media platforms like Facebook or Instagram are, creating your very own website or landing page will always be a better option than running your business from a social media page. To put it simply, websites offer way more control and customization than any page would ever allow.
This unpopular trend some have chosen to follow, where they don’t create their own website and instead handle all business affairs solely through social media platforms, is due in large part to the headache of creating your own website. If you’ve got no experience, where do you even start? When creating a Facebook page, the process is simple, and because most have a personal account, they’re already established and familiar with the platform.
When creating your own website from scratch, there’s no simple how-to guide sitting on Google’s homepage that’ll walk you through the complicated process. It’s a different animal altogether. So, you’re left to your own devices to set off into the tundra of the internet to stake your claim and wave your banner for all to see.
Luckily, there are options out there that are designed to help you create the ideal website for you or your business, whether you know what you’re doing or not. You’ll have to start by making some important decisions.
The first decision you have to make is whether you want to build and design the website yourself or pay someone else to do it for you. Let’s look at what each entails and settle on the best option for you.
Paying Someone Else to Create Your Website
There are a couple of reasons why you would want to go the route of hiring someone else to do the heavy lifting for you. If you’ve got no experience in web design or development and are facing a vast unknown, then the task can seem quite daunting. Why not hire someone who’s got experience and knows how to fill a blank canvas?
Traditionally, the amount of time it would take to build your own website would be reason enough to hand the process over to an experienced web developer. Once they’re done, they simply turn over the keys to a shiny new website and you’re good to go.
While these are perfectly logical reasons to choose to go this route, there’s a drawback to this option. Namely, it can be quite costly. You’re hiring someone to build you a website from scratch and they’re going to take their sweet professional time making sure it’s just right, as they should.
The other option mentioned earlier is much more cost effective with the same end result. So, if you’re a startup or a company looking to create less of a dent in your wallet then you might want to consider building the website yourself. And before you scoff at the idea, let me show you how you can do it without any prior experience.
Build Your Own Website
If you’re not a skilled web builder or designer (or even if you are) your number one option for creating your website has to be a website builder like Wix.com.
You may have seen ads for this popular website builder on YouTube. The concept behind Wix is simple: it’s a one-stop shop for all your site building and graphic design needs with an intuitive editor replete with drag-and-drop ease. When beginning the process you’ll have the option of starting from scratch and building your site from the bottom up or you can choose from over 500 different templates that fit your brand.
Everyone is going to have a different purpose for their website. You might be looking to create an eCommerce site that handles product sales; maybe you’re trying to build a website that highlights your portfolio; or perhaps you’re simply looking to create an eye-catching blog. Wix supports all of the detailed features necessary to your desired site without you having to know the first thing about coding.
Now, if you’re an experienced web builder, then you’ll really enjoy the freedom of the Wix Editor which puts you squarely in the driver’s seat, allowing you to make every minute decision on the face and functionality of your new site.
Using a builder like Wix is a more cost-effective option than just hiring someone else to do it for you. And if you’re a web builder, it’s a singular platform that provides all the tools you’ll need to deliver quality work to your clients.
Summary
No matter how you do it, if you want to maintain a robust online presence, you need your own website. Having a social media page just isn’t enough. And with studies showing that 75% of people see a company as credible if they have a website (and a good-looking one at that), it’s not a minor step in building success.
Website builders like Wix are a modern tool that allows just about anyone to get up and running with a professional and vibrant website that’s perfectly suited to their business needs. With their wide range of tools, they offer the beginner to the advanced expert a virtual tool bag with which they can create an ideal landing page for any company.
When cost and time spent is a concern, utilizing Wix or another website builder is the best option with the biggest return on investment.
