Consumer Update
There’s a lot that divides us and there’s plenty to debate, but what seems to rarely come into question is how great that magical coffee in the morning makes us feel. That fantastic elixir is the pick-me-up we need to start our day, and the comfort we need to get through it. Most of us can at least agree on that.
But as any regular coffee drinker will tell you, not all coffees are created equal. One coffee is bitter, while another low acid coffee is not. One coffee is weak, while another is bold. Unless you’ve done a bit of research, the mystery behind the disparate tastes between coffee and coffee brands might elude you. It’s not as simple as what coffee machine you’re using or whether your coffee machine needs a good cleaning. No, it starts well before you place the grounds in a filter or the K-Cup in the coffee machine.
The key to obtaining quality coffee, and preferably low acid coffee, is to attack the problem on the roasting level, well before the liquid hits your cup. Puroast coffee is a testament to how the right process at the roasting level can produce a quality caffeinated beverage without rival.
Puroast coffee learned the “secret” of proper roasting from the coffee growers of Venezuela. That’s where they learned the technique that would make this brand of coffee famous the world over. While I won’t bore you with the details (because I honestly don’t know enough about it to make it sound intelligent), I can tell you that the highly coveted process involves the proper heating, moving and cooling of the bean, taking it from the seed to a perfectly roasted coffee. It’s an art and it’s a science and you just have to know how to do it.
Puroast coffee uses this process with their beans to produce a low acid coffee that’s smooth and lacks that bitter taste many of us can’t stand. Search for another coffee brand on the market shelves that produces a smoother taste, I’ll wait. It’s rare because the roasting process itself isn’t widely used. It differs greatly from commercial roasting used in most brands.
While wellness is rarely associated with coffee, Puroast coffee is a bit different owing to an average of 70% less acid and 7 times more antioxidants than other U.S. coffee brands.
You can browse and purchase your Puroast coffee at Puroast.com or search for it on Amazon or at retailers like Krogers and Publix.
