According to a new study released on October 21, providing people with clear information about online games and marketing materials on gambling websites is crucial to lowering gambling hazards.
GambleAware’s Research On Transparency and Safe Gambling
The research from four different studies is presented in the report by GambleAware. There are many suggestions and important points that the gambling industry should take note of, including:
- Instead of using inflated return rates, gambling businesses should provide information regarding the real chances of winning a game;
- Operators should include educational material to combat players’ misconceptions about how games function, the harms of gambling, and safer gambling behavior;
- Transparency on the objectives of data gathering and any potential negative effects of utilizing the data should be made available to all players.
The research project conducted by Bournemouth University was done in order to examine how responsible gambling messages are conveyed and how much openness is there when operators give information to customers.
Whether a casino is new to the market, or a veteran of the industry, it should promote responsible gambling. This is especially important for the states that plan on regulating online gaming in the future, as a young market will get flooded with new players and operators. PokerStars Casino was quick to enter the NJ market when it became regulated in 2013, and so did many other establishments. The framework for promoting responsible gaming should be there from the first day.
A lack of corporate social responsibility (CSR) regulations and the use of unfair or deceptive advertising tactics, such as “free play” promos and ambiguous pay-out rates, have both been highlighted in prior studies on the gambling market, according to the report.
The four works that were incorporated into the paper are as follows:
- An early overview of the scope and variety of academic research into internet gambling that has been peer-reviewed and includes safer gambling methods.
- A narrative analysis of transparency in internet marketing, persuasive technology, and immersive media.
- A thorough investigation of transparency in safer, more responsible gaming, with suggestions for best practices.
- An examination of the transparency seen on the websites of UK gaming operators.
According to Zo Osmond, Chief Executive of GambleAware, this research includes several significant recommendations for gambling operators to give safer gambling messaging on their websites more attention and relevance and to make sure that individuals are aware of the hazards. This study provides more evidence that, in order to prevent further gambling harm, gambling should become as transparent as possible.
In order to educate future best practices and legislation in promoting responsible and safer gaming, the comprehensive evaluation offers further information for the gambling industry and other stakeholders, including policymakers and researchers.
The most recent report’s results also provide recommendations for the gaming industry and stakeholders on how to employ engaging materials like videos, position safer gambling information on websites, and use algorithms in marketing to avoid issues associated with problem gaming.
About GambleAware
Leading nonprofit GambleAware works to protect individuals from the negative effects of gaming. They accomplish this through direct public health campaigns, educational initiatives, and services for treatment and prevention that are constantly being transformed.
GambleAware is an independent organization that reports to the Charity Commission and has a very strong structure in place for governance processes. Their Board of Trustees is largely composed of public health and NHS industry experts.
In order to make sure that the entire system works together to assist people experiencing the effects of problem gambling, they closely collaborate with the NHS, clinicians, local and national government, gambling treatment providers, as well as other services like mental health, substance abuse, and criminal justice.
One in ten gamblers is in danger of succumbing to problem gambling, according to research from GambleAware. Gambling may have a negative financial, psychological, and physical impact on individuals and their families.
