If we say that today we can’t already imagine how we used to live without our smartphones, you will decide that this phrase is too banal. But it fully reflects reality. Today we do not even know how many times per day we take our mobile phones to solve different tasks.
Our smartphones are much more than just devices for making calls or sending short messages. That’s an important instrument that we can use to edit photos and videos, play games, earn money, make payments, and do dozens of other things. And all this is possible thanks to numerous mobile apps that we can easily download from marketplaces. According to recent statistics, in 2022, the number of app downloads reached the mark of 255 billion. And there are absolutely no signs that can indicate that this figure will start decreasing in the years to come.
Of course, the competition in the mobile app market is very tough. It is becoming more and more challenging for companies to offer something really unique that will quickly win the hearts of potential users. That’s why if you have plans to launch a mobile application, you need to conduct detailed research in order to detect the ongoing market needs and tech trends.
You can also consider the solutions delivered by the leading mobile app development companies and take them as a benchmark for your own solution. For instance, mobile applications by Cogniteq can be taken as an example of high-quality products that correspond to the requirements and demands of end-users.
Below you can find a list of innovations and tech trends that can help you to enhance your project and attract the attention of your target audience.
AI and ML
Artificial Intelligence is probably the most widely discussed technology in 2023. But while some people are sharing their fears that robots will soon replace humans in workplaces, others are trying to find the most efficient ways to transform AI into a powerful tool that will support us in many processes.
Some years ago, we were shocked at how realistic AI-created animations could be but today ML and AI-powered features can offer much more than that. While the quality of AI-generated content is still a rather disputable thing, a lot of businesses rely on ML and AI in offering personalized recommendations to users and providing 24/7 support service via chatbots. And of course, you also shouldn’t miss your chance to enrich your application with advanced functionality.
Super apps
Though there are still a lot of apps that can perform only one function. The trend to build so-called super apps that are intended for multiple purposes is gaining momentum. Modern applications can provide you with a convenient way to fulfill a lot of tasks and achieve a lot of goals practically simultaneously. Do you remember the times when Facebook was just a website and then an app for establishing contact with people and communicating with them? Now, it also offers games and even a marketplace.
Mobile payments
This trend unites not only mobile wallets that can be viewed as standalone apps (like Apple Pay or Samsung Pay) but also the payment functionality of numerous mobile applications. Now to make a purchase via a mobile app you do not need to open a separate app, then download electronic confirmation of your transaction, then come back to the first application, and attach your confirmation (or send it via email). In general, this entire consequence of actions now looks quite weird (though some years ago it seemed absolutely normal). Today we are accustomed to making payments directly in our apps and doing it just with a couple of taps. And that’s really cool and convenient. But the main task for developers here is to make sure that all the transactions and users’ sensitive data are properly protected.
Apps for wearables
With the development of the Internet of Things, the demand for reliable software solutions for wearable devices has significantly increased. Today many people prefer smartwatches to traditional models, others buy fitness bracelets to better manage their physical activities, at the same time there are already smart medical wearable devices that help to continuously monitor patients’ vital parameters. All wearables of this type are typically managed via smartphone applications that should allow users to quickly check the collected data, have a look at analytics, and set up their devices. Moreover, such applications are very often enriched with features that can send various notifications in accordance with the received real-time data.
Conclusion
Of course, that’s just a small extract from the whole list of innovations that today are ruling the mobile app development market. Among others, it’s worth mentioning blockchain, AR/VR, location-based features, and much more. When you are building your own solution, it is recommended to research the market in order to detect what technologies and trends will fit your functionality better than any others. Just do not forget that while making your app feature-rich and innovative, you should make sure that it will be convenient to use it.
