By: Bryan Tropeano
Instagram keeps changing, and in 2025, there are more ways than ever to share posts you love with your followers. Maybe you came across a friend’s amazing photo, a Reel that made you laugh so hard you had to share it, or a quote that just hits differently on a Monday morning. Reposting lets you bring that content to your own audience without recreating it yourself.
The trick is knowing how to repost on Instagram the right way. You want to make sure you’re giving proper credit, keeping your content authentic, and making the most of Instagram’s newest features.
In this guide, I’ll walk you through the updated process for 2025, show you how to repost Instagram Reels, and even cover how to share posts to your Story. We’ll also talk tools, etiquette, and the mistakes that can make reposts feel spammy instead of strategic.
Why Reposting is Worth Doing
Reposting is not just about filling your feed on days you cannot think of what to post. It is about sharing something worth seeing, something that made you stop scrolling. When you repost, you are not just passing along someone else’s work, you are curating for your followers.
It can:
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Help you connect with other creators (tag them and they might tag you back)
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Give your followers more variety so it is not always just selfies and sunsets
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Keep your account active when life gets in the way of content creation
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Highlight causes, ideas, or products you stand behind
That said, you cannot just grab whatever you want and toss it on your page. Always make sure you have permission before reposting. And if you are trying to keep your Instagram time in check, remember there are built-in tools to help you manage screen time so you do not get sucked into a four-hour scroll session while looking for content.
How to Repost on Instagram: 2025 Update
Instagram’s interface has been cleaned up this year, and reposting is now more visible, but it still comes with guidelines.
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Pick the post you want to share
Head to the photo or video and make sure the account is public. Private accounts do not allow reposting unless you screenshot or use a repost app (and yes, permission is still a must). -
Use Instagram’s repost option
Tap the three dots in the top right of the post, choose Repost, and Instagram will copy it to your feed with an automatic credit to the original creator. No watermarking app required. -
Write your own caption
Here is where you make it your own. Share why you liked the post or how it relates to your audience. A little context goes a long way, otherwise it is just content without meaning. -
Tag the creator
Even if the repost tool adds their name in the corner, tag them in the caption and the image. It is not just about credit, it is about connection. -
Share it
Give it one last look, then post it. The in-app repost feature is by far the easiest way to start if you are just learning how to repost on Instagram.
How to Repost Instagram Reels
Reels are Instagram’s golden child right now. If you want reach, you want Reels. Reposting them is a great way to keep your feed moving without having to film a bunch of videos yourself.
Method 1: Share Directly in Instagram
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Open the Reel.
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Tap the paper airplane icon.
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Choose Add to Your Story for a quick share or Repost to add it to your feed permanently.
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Add your caption and tag the creator. Bonus points if you also share why the Reel caught your eye because people love a personal touch.
Method 2: Use a Repost App
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Copy the Reel’s link (three dots → Copy Link).
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Paste it into a reposting app like Repost for Instagram, InstaRepost, or Tailwind.
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Adjust the credit style, maybe add your logo or branding, then share.
One thing to note is that sometimes music rights will block a track from being included in your repost. If that happens, Instagram will replace the music with something else, which can totally change the vibe, so preview it before posting.
How to Repost to Your Instagram Story
Stories are like the Instagram equivalent of small talk. They are temporary, casual, and easy to throw up on the fly. Perfect for a quick repost.
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Go to the post you want to share.
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Tap the paper airplane icon.
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Select Add Post to Your Story.
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Customize it with stickers, GIFs, text, or polls.
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Post it and it will be gone in 24 hours with no commitment needed.
Story reposts are perfect for quick shoutouts, sharing behind-the-scenes moments, or boosting someone else’s post you think your followers should see right now.
Best Practices for Reposting
Reposts should feel like they belong on your page. A few ways to make sure they do:
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Credit the creator in your caption and tag them. It is good etiquette and good networking.
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Ask first if you are not sure they would be okay with it. A quick DM takes seconds.
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Add your own spin so it is not just a copy-and-paste job.
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Stay on-brand so everything you post feels cohesive.
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Mix in original content so followers remember you have something unique to say.
Handy Tools for Reposting
Instagram’s native repost works fine, but there are other tools that give you more control.
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Repost for Instagram – fast and no-nonsense.
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Tailwind – lets you plan reposts ahead of time.
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Canva – great for adding your branding or text overlays.
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Later – ideal if you manage multiple accounts and want everything organized.
And if you are going down the rabbit hole looking for even more apps or tips, remember to use browsers that don’t track you so your searches stay private.
Mistakes to Avoid
There are a few ways reposting can go sideways. Avoid these and you are golden:
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Skipping credit – worst-case scenario, it is not just rude, it is a copyright issue.
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Posting without context – tell your followers why you are sharing it.
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Blurry screenshots – nothing says “low effort” like pixelated reposts.
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Ignoring music rights – this can make or break a Reel’s impact.
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Only reposting – followers want to hear from you, not just other people.
Final Thoughts
Knowing how to repost on Instagram in 2025 is a must if you want to keep your feed fresh without living on your phone. Whether it is a gorgeous travel shot, a trending Reel, or an update you think your followers need to see, reposting lets you share the best of Instagram without reinventing the wheel.
Just remember, give credit, get permission, and add your own voice. Do that and reposting will be a natural and authentic part of your social media strategy.
About the Author: Bryan Tropeano is a senior producer and a regular reporter for NewsWatch. He lives in Washington D.C. and loves all things Tech.
