By: Bryan Tropeano
CASEKOO has launched an expanded LinKOO Collection, introducing new color options while highlighting the company’s shift from a traditional phone accessories brand to a lifestyle-focused business centered on convenience and hands-free living.
The Los Angeles-based company said the updated collection builds on its ClipSafe™ system, a phone case design that incorporates a folding clasp and strap intended to make carrying a smartphone easier while on the go.
According to CASEKOO, the idea for LinKOO originated with founder Ralph, who wanted a simpler way to carry his phone and everyday essentials while spending time with his wife. The concept eventually led to the creation of the ClipSafe™ system and the broader LinKOO product line.
The company says LinKOO complements its existing StandKOO products by focusing on mobility and outdoor use, while StandKOO products are designed for hands-free convenience during stationary activities.
The launch also marks a broader shift in CASEKOO’s branding strategy. The company is adopting the slogan “Less Effort, More Living” as it expands beyond device protection and emphasizes products designed to reduce everyday inconveniences.
CASEKOO said its goal is to create products that help users spend less time managing daily tasks and more time focusing on activities, relationships, and experiences that matter to them.
“For years, we asked ourselves: how can we protect what’s in your hand?” the CASEKOO design team said in a statement. “Now, we ask: how can we free what’s in your heart?”
Founded as a phone accessories company, CASEKOO now describes itself as a lifestyle brand focused on hands-free solutions that support everyday movement, work, and connection.
The new LinKOO Collection is available through CASEKOO’s official sales channels.
