Biz Report
It’s no secret that video is the new growth media for customer engagement, accounting for more than 80 percent of web traffic. It not only engages customers but also generates positive brand association and can simplify complex topics.
So if your business wants to create better and more meaningful engagement with clients – the type of engagement that is interactive, personalized and data-driven – then you need to check out EngageOne Video from Pitney Bowes.
The importance of popularity on video is increasing year on year. And it’s because the video is really driving the new dynamic in regards to how organizations are engaging their customers and customer experience is really the new differentiator in the marketplace of today.
Sixty-four percent of marketers say that video is strategically important to how they’re going to be engaging their customers – not only now, but in the future. And most importantly, seventy percent of customers are saying that they view a brand more positively after they’ve watched a video from that organization that’s interesting and engaging. EngageOne Video is a cloud-based platform.
It’s designed to enable users to create interactive and personalized videos simply and easily. We’ve designed the platform with the business user in mind and what I mean by that is if you can create a slide deck presentation, you can create an interactive, personalized video literally in minutes.
These videos leverage real-time data to personalize the video to the individual themselves and as they interact with the video, the video changes to create the journey the user wants.
Increasingly, customers are expecting interaction with an organization that’s reliable, relevant, fast, personalized and interactive. And video delivers on all of these five key components.
Take for instance a person who might be renewing their insurance policy. They would normally receive a sixty to eighty-page document either directly physically or over the internet, they’d actually have to navigate the renewal of that to get the pertinent information that they need to make a decision.
With EngageOne Video, that information can be brought to them through an interactive and personalized video – relevant to them and relevant to the policy that they’re wanting to renew.
If your business wants to take their video content and customer engagement to the next level, head to PitneyBowes.com today.
