Technology is such a critical factor in modern life and is being used in industries across the world. One industry in particular that can take full advantage of tech innovations is healthcare. So, in today’s article, we’ll explore all the ways healthcare companies should leverage tech in the modern era.
If you own a healthcare business, this could give you the kick up the backside you need to make some necessary innovations. If you’re just interested in tech or healthcare, this will give a nice insight into some industry trends and what to maybe expect in 2023 or the future.
Digital Booking Systems
It goes without saying that every single healthcare company needs a digital booking system. If you’re still phoning up and booking appointments, then you’re dealing with a company that’s behind the times.
A digital appointment system should be utilized to give patients easier ways to book. Not only that, but it helps the service providers too. It lets dentists see their schedule and inform patients when they’re free. It helps physiotherapists plan their work and figure out how to disperse patients throughout the day.
No matter how you look at it, digital booking systems are crucial for modern healthcare businesses.
Search Engine Marketing
Search engine marketing is the best way for healthcare businesses to leverage technology to help them find more patients. Think about things from a patient’s perspective. If you need a particular healthcare service, how do you find it?
You Google it.
As such, you’re only exposed to healthcare companies with good search engine positions or paid search ads. Therefore, from a business perspective, it’s vital that you invest in search engine marketing to be seen by potential patients. There are countless guides to help online, or you can work with a company like the Cardinal health marketing agency that explicitly helps healthcare companies with things like SEO and PPC.
Telemedicine
Telemedicine is the remote diagnosis and treatment of patients using different technologies. It sounds like it means diagnosing and treating patients over the telephone. However, this is the old way of doing things!
During the pandemic, the telemedicine industry exploded with new technologies. Things like video calls and other cool ideas were implemented to allow patients to receive healthcare remotely. Every healthcare company needs to start leveraging telemedicine tech so it can offer services to patients from the comfort of their homes.
It does two things: it improves the patient experience, and it diversifies income streams for healthcare companies. Instead of only being able to serve patients in the local area, you can now diagnose and treat them from all over the country.
Looking slightly further ahead, there’s a world where healthcare companies use things like AR or VR to provide telemedicine services. We’re not there yet, but imagine people putting on headsets and having virtual consultations with doctors in a 3D environment. It leads to a more immersive experience and makes it feel like you’re in the room together despite being many miles away.
Artificial Intelligence
You can’t write an article about technology in 2023 without touching on artificial intelligence.
AI is everywhere right now, but why should healthcare companies use it? More to the point, how should they be using it?
For a healthcare business, AI does a good job of providing better customer service. It can be utilized to offer help when no medical professionals are readily accessible. The easiest example of this is via chatbots on websites. The easiest example of this is via healthcare chatbots on websites. Let people talk to AI chatbots, listing concerns or queries. The AI can then provide the right answers, helping people get the support they need.
This could include things like basic diagnoses for common ailments – like allergies, the cold, etc. It could also include helping patients contact the right department or directing them to further resources. You can even tie this in with the first point and use AI to make bookings for patients via your website. They type in their details, what service they want, and when they’re available. The AI chatbot then looks at the booking calendar and provides all of the available slots.
Overall, there are many ways healthcare businesses can and should leverage tech in 2023. And this is without even mentioning the swarms of healthcare gadgets you can find nowadays. It’s an industry that works a lot better when it starts to embrace technology and the benefits it can provide. If you run a healthcare business, implement these tech solutions to create a better overall service for everyone.
