By: Nick Gambino
Apple TV + launched in November and while we don’t know what kind of numbers their putting on the boards, we do know they don’t have nearly as much content available to subscribers as their competitors.
Sure, Netflix and Hulu and even Disney + have quite a heads start with years of creating and acquiring programming, but it seems like Apple TV + thought they had more than they did when they first launched. There were a few shows and a documentary or two to accompany their launch, with the promise of more to come.
Apple has just announced some new programming coming soon, including the reboot of Steven Spielberg’s Amazing Stories on March 6th. “Amazing Stories is a beloved show that has captured our imaginations, and we couldn’t be more excited to share its next thrilling iteration with a global audience of all ages on Apple TV Plus,” head of development at Apple TV Plus, Matt Cherniss, said in a statement.
They’ve also got stuff coming from Chris Evans, Julia Louis Dreyfuss and Rob McElhenney, so there’s plenty to be excited about. Now, it seems there’s a rumor floating around that Apple has approached several podcast producers to create original podcasts to focus specifically on the original programming on Apple TV+.
With the Apple Podcasts platform already at their fingertips, and as the #1 podcast platform in the world, this could be a good way to rope in some more viewers and subscribers. Netflix already has podcasts that promote their original content and HBO even did it successfully last year with their Chernobyl podcast. It might not be an original idea, but it sure seems to be working for those guys.
Not only could this help boost the visibility of their Apple TV+ movies and shows, it might also bring new listeners to their Podcasts app, something they are in dire need of as Spotify guns for their position atop the podcast hill.
With recent announcements revealing what we’ll see from the tech company’s creative output in 2020, it’s got me excited enough that I might just pay for a subscription. Maybe. Possibly. We’ll see.