By: Nick Gambino

 T-Mobile seems to be following the “wine and dine” model of business in order to gain customers and dig themselves out of the hole created by years of bad service.

Once again T-Mobile is offering unbeatable deals to their customers in a ploy to attract and retain as many as they can. Starting on November 9, T-Mobile and Sprint customers can sign up for a year of Paramount Plus for free.

Both new and existing post-paid cellular and home internet customers of T-Mobile and Sprint can take advantage of this deal. Now this, like most bundle deals, is for the lower-tier Paramount Essentials plan. This is the one with ads, not the Premium subscription. The Essentials plan costs $5 a month or $50 a year so you’re basically saving yourself a cup of coffee a month.

You’ll need a credit card to activate the subscription and, as is common, it’ll automatically renew after a year (and will charge you) unless you cancel. If you already have an Essentials plan, you can go to your T-Mobile account and get a coupon code.

I for one can’t stand ads, especially on my streaming plan. Hulu with ads is basically torture and I won’t be convinced otherwise. But if you’re the type that can stand a couple of minutes of marketing breaking up your viewing pleasure every five to ten minutes, then this is the free plan for you.

The Paramount Plus Essentials subscription gives you access to all Paramount Plus Originals programming like Star Trek: Picard and The Good Fight. You’ll also get most movies under the Paramount banner like the Mission Impossible series and shows under the ViacomCBS umbrella-like NCIS and (for the kiddos) Paw Patrol.

Other channels represented on the platform include BET, Comedy Central, Nickelodeon, MTV, and Smithsonian Channel. A sell for sports nuts is access to live NFL games and other live games.

If you’re truly jonesing for Paramount Plus content, I suggest paying $10 a month for an ad-free Premium plan. I know it’s yet another subscription, but at least it’s another streaming subscription without soul-sucking ads.