NWT Media Group video production team located in Arlington, VA
Young videographer working on video production, editing multimedia montage and movie footage to create agency content. Using software on computer to edit professional film with color grading effects.

Viral videos have become a ubiquitous part of our digital culture, capturing our attention and imagination with their creativity, humor, and unexpectedness. But what goes into making a viral video? In this article, we will take a behind-the-scenes look at the making of a viral video and explore the creative and technical process that goes into creating a hit.

The Concept

The first step in creating a viral video is coming up with a concept that resonates with your target audience. This may involve brainstorming ideas, researching current trends and popular culture, or leveraging a topical event or issue.

The concept should be original, memorable, and have an emotional impact on the viewer. It should also be easily shareable on social media and other online platforms, as virality often relies on the ability to reach a wide audience quickly.

The Script

Once the concept has been developed, the next step is to write a script that effectively communicates the message and captures the attention of the viewer. The script should be concise, engaging, and visually compelling, with clear direction for the actors and crew.

In addition to the script, the team may also create storyboards or visual aids to help visualize the concept and plan the shots and camera angles.

The Production

The production of a viral video involves a variety of creative and technical elements, including casting, location scouting, lighting, sound, and camera work.

The team must work collaboratively to bring the concept to life, with each member bringing their unique skills and expertise to the table. This may include actors, directors, cinematographers, sound designers, and editors.

During the production process, it is important to remain flexible and adaptable, as unexpected challenges and changes may arise. The team must work together to problem-solve and ensure that the final product meets the creative vision and quality standards.

The Promotion

Once the video has been produced, the final step is to promote it to the target audience and encourage sharing and engagement. This may involve leveraging social media platforms, email marketing, influencer partnerships, and paid advertising.

It is important to have a clear promotion strategy in place, with a focus on reaching the right audience at the right time. This may involve A/B testing different promotion strategies to see what works best.

Creating a viral video requires a combination of creativity, technical skill, and strategic promotion. From concept development and scriptwriting to production and promotion, the team must work collaboratively and remain flexible to achieve success.

While there is no guaranteed formula for creating a viral video, by following the steps outlined above and staying true to the creative vision, you can increase your chances of creating a hit that resonates with your target audience and achieves your marketing goals. So next time you see a viral video, take a moment to appreciate the behind-the-scenes work that went into creating it.