By: Nick Gambino
The Digital Markets Act in the EU has forced companies like Apple to make some big changes in the way they operate in those countries. Apple has just announced that starting this spring, iOS users will be able to download apps directly through websites.
Traditionally, iOS apps could only be downloaded directly through the official App Store. This will remain that way in the U.S., but countries in the EU will have this additional option. If an app distributor chooses to offer an app download directly through their website, they will have that choice available to them.
“Apple will provide authorized developers access to APIs that facilitate the distribution of their apps from the web, integrate with system functionality, back up and restore users’ apps, and more,” an Apple blog post announcing the update reads.
In order to do this, the company would have to register their website domain with App Store Connect. Much like the system that already exists for iOS apps to be sold or distributed through third-party marketplaces in the EU, every download over one million must pay a €.50 fee.
Another change which is going into effect immediately is the option for developers to create and operate their own marketplace where they will be able to offer and sell all of their own apps.
“This is a big aboutface for a company that has notoriously tried to keep their entire ecosystem in-house,” Andrew Tropeano, Host of News Around America (www.newsaroundamerica.com), said. “While there’s no question they were forced to make this change for legal reasons, making these concessions may be the sign of a new way of operating for Apple.”
The Digital Markets Act seeks to break the stranglehold so-called gatekeepers have on the tech industry. Expect a lot more changes from companies like Apple, Amazon, Meta and Microsoft.
