By: Bryan Tropeano
Last updated: September 2025
When we first covered the ROG Xbox Ally back in June, ASUS and Microsoft had only just teased what the handheld could become. Fast-forward a few months and things are a lot clearer. Both the standard ROG Xbox Ally and the higher-end Ally X are now locked in for a global launch on October 16, 2025. North America, Europe, Australia, and several Asian regions will get it right away. Meanwhile, China will see the rollout in early 2026. The devices are the first big result of “Project Kennan,” Microsoft’s push to make Windows handheld-friendly. It comes with an Xbox-first interface, optimized controls, and a curated library of handheld-ready titles.
The Latest on Microsoft’s ROG Xbox Ally Handheld Gaming Device
We’ve also learned a lot more about what’s inside each model. The entry-level Ally runs on AMD’s new Ryzen Z2 A chip. It is backed by 16 GB of memory, a 512 GB SSD, and a solid 60 Wh battery. The Ally X, on the other hand, steps things up with the Ryzen AI Z2 Extreme. It also includes 24 GB of faster RAM, a 1 TB SSD, and a beefier 80 Wh battery. ASUS is also leaning into AI, with features like automatic super-resolution for smoother visuals. In addition, it offers highlight reels generated on the fly. They clearly aim to make the Ally X more than just a power bump. It is instead a showcase of where handheld gaming is headed.
On top of the specs, we’ve finally seen how the device feels in action. Early hands-on previews out of Gamescom 2025 described the Ally as surprisingly comfortable. It comes with a clean Xbox-style interface and plenty of horsepower to run modern games. However, reviewers noted a couple of drawbacks. The fans can get noisy under load, and the display isn’t OLED. Despite this, overall first impressions are strong. ASUS also announced a companion device, the ROG Raikiri II wireless controller. It is designed with Xbox certification, customizable buttons, and ultra-low latency. This gives gamers more ways to dive into the ecosystem when the handhelds hit shelves this fall.
Original Story Below:
Microsoft has officially jumped into the handheld gaming arena with the launch of the ROG Xbox Ally, developed in partnership with ASUS. It is designed to deliver a full Windows PC gaming experience packed into a sleek, ergonomic handheld. This device aims to bring console-quality gaming on the go—whether you’re at home, commuting, or anywhere in between.
What’s Under the Hood of the ROG Xbox Ally?
The ROG Xbox Ally comes in two versions: the standard Ally and the more powerful Ally X. Both models sport a vibrant 7-inch Full HD display with a smooth 120Hz refresh rate. This makes gameplay buttery smooth and visually sharp. The standard ROG Xbox Ally packs a solid AMD Ryzen Z2 A processor, 16GB of fast LPDDR5X RAM, and a roomy 512GB SSD. If you’re looking for a step up, the Ally X cranks things up with an AMD Ryzen Z2 Extreme AI processor, 24GB of RAM, and a massive 1TB SSD. Notably, the Ally X also features an 80Wh battery for longer gaming sessions.
Ergonomics were clearly a priority here. Designers redesigned the chassis for a more comfortable grip. It comes with impulse triggers, enhancing the feel and responsiveness during intense gaming moments. Plus, both models support Xbox Cloud Gaming, Game Pass, and Xbox Play Anywhere titles. This means you can tap into a huge library of games right away on your ROG Xbox Ally handheld.
Pricing and Release for the ROG Xbox Ally
While Microsoft hasn’t officially announced pricing yet, leaks suggest the standard ROG Xbox Ally will cost around $650, with the Ally X priced near $975. Pre-orders kick off in August, with the handhelds likely hitting stores across the US by October 2025.
Why the ROG Xbox Ally Matters for Gamers
The portable system brings a serious option for gamers craving the flexibility of PC gaming with the convenience of a handheld. It could shake up the portable gaming market dominated by devices like the Steam Deck. Windows 11 under the hood lets you play more than just Xbox titles. You can run many PC games and apps, giving you a broad playground wherever you go. This Microsoft handheld gaming device blends power and portability in a way few others do.
Watch the Official Reveal Trailer
With Microsoft and ASUS teaming up, the system looks like it might be the next must-have for serious gamers on the move. Will it live up to the hype? We’ll be watching closely as launch day approaches.
For more info, check out Microsoft’s official page and ASUS’s press release.
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About the Author: Bryan Tropeano is a senior producer and a regular reporter for NewsWatch. He lives in Washington D.C. and loves all things Tech.
