PENTAX Medical | NewsWatch Review

HOYA Corporation believes that practicing corporate responsibility in day-to-day activities leads to a sustainable society and environment. Not only that, but they continuously strive to be responsible corporate citizens by pursuing worldwide social activities that connect closely to their industry.

PENTAX Medical, a division of HOYA Corporation, is conducting a unique CSR activity to raise awareness of the value of endoscopy.  Endoscopy can be used for the early detection, diagnosis and treatment of gastroenterological diseases. PENTAX Medical has created a special lecture for the Tokyo Metropolitan Tama Science and Technology High School on this particular subject.

They invited 21 students in the 2nd grade to explore the R & D center in PENTAX Medical’s Singapore Office and Singapore General Hospital. Dr. Ken Ohata, Senior Chief Doctor of Gastroenterology at NTT Medical Center in Tokyo, Japan conducted a hands-on endoscopy training with the students. The 21 students also had a chance to observe the endoscopy rooms and learn how to operate endoscopes with training models.  One of the highlights of their tour was seeing the actual clinical site where the largest numbers of Endoscopic Submucosal Dissection procedures in the world occur.

The students learned that therapies have shifted towards patient-friendly, minimally invasive endoscopic procedures. Dr. Ken Ohata, known as “The God’s Hand”, met the students and explained his policy of training endoscopists to increase ESD knowledge, a practice that saves lives not only in Japan but also in Russia and China. The children also experienced how team medicine is practiced throughout the hospital alongside state-of-the-art medicine and cutting edge technologies. Learning that the endoscopes developed in Japan are contributing to saving lives around the world was especially exciting for them.

The last day, the group visited the Pentax medical facilities in Singapore PTE. Jimmy Kewalramani, VP, Marketing, APAC presented about the endoscopy market landscape in Asia and how the APAC Team work together. After the office tour, they visited Singapore General Hospital, the largest hospital in Asia with over 200 years’ history.

The hospital is highly managed by the latest IT system to care the patients efficiently.  Dr. Damien and Dr. Chin took the students through Ambulatory Endoscopy Center from the endoscopy rooms until the reprocessing room. Prior to the program, many of the students lacked an interest in the medical field. But after seeing PENTAX Medical’s engineer’s patient-first mentality and their development of endoscopes, a new group of aspiring medical professionals was born.

PENTAX Medical hope this story raise awareness of the value of early detection, diagnosis and treatment realized with medical endoscopes. For more information, visit