By: Nick Gambino
It looks like they’re planning a new feature on Disney Plus where users will be able to purchase merchandise and other goodies right in the app, according to The Wall Street Journal.
Imagine watching The Mandalorian or Ms. Marvel, or even a classic animated Disney movie, and being able to instantly purchase a doll or toy from that show or movie. Star Wars show? Buy a lightsaber. Kids show? Buy a stuffie. Marvel movie? Buy tickets to Epcot and ride the new Guardians of the Galaxy: Cosmic Rewind.
Apparently, this is being referred to internally as “Disney Prime” due to its similarity in concept to Amazon Prime. Like that service, users will be able to take advantage of special deals. They only need to scan a QR code that pops up in their app to gain access to perks like discounts on Disney parks, brand merchandise and more.
“Technology is giving us new ways to customize and personalize the consumer experience so that we are delivering entertainment, experiences and products that are most relevant to each of our guests,” Chief Communications Officer, Kristina Schake, said in a statement to the WSJ. “A membership program is just one of the exciting ideas that is being explored.”
This would most likely be its own membership plan, not part of any current Disney Plus tier.Though, that idea could change as discussions on what this is exactly are in their infancy. Who knows if this will even see the light of day. I could see the feature at least getting some testing to see if it’s a popular idea. If that does happen it’ll probably be sometime in 2022.
This is all in line with Disney CEO, Bob Chapek, who has been trying to bolster the company’s untapped selling opportunities. At least that’s his point of view. It’s hard to imagine Disney is suffering from not selling enough. My credit card bill after 4 days in Disney World last week begs to differ.
They are already increasing the price of Disney Plus and coming out with an ad-supported planin December, so this will be yet another way to monetize the popular streaming service.